Up and Running

JULY 26, 2016

Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. For ecommerce, this is based on transaction size, commission, and chances of the user returning. Most campaigns can be optimized to increase conversion rates and lower costs.

Revenue 60

Revenue Acquisition Channel Campaign 60

Up and Running

MARCH 3, 2021

47% of small business owners execute marketing campaigns entirely on their own. It is often used interchangeably with SEM, or “Search Engine Marketing.” The general goal with PPC advertising is to target the right keywords and organize them into effective campaigns and ad groups to make the cost of clicks trivial. PPC or SEO?

PPC 81

PPC Small Business Management Advertising 81

ConversionXL

DECEMBER 13, 2022

In general, bandits are great for: Headlines and short-term campaigns; Automation for scale; Targeting; Blending optimization with attribution. Maybe you’re at a startup whose acquisition engine is fueled by SEO. Add a category like, “doesn’t interfere with SEO,” which might alter some headline or copy tests. for Control.

Analytics 127

Analytics Technical Review Software Review Framework 127

Occam's Razor

DECEMBER 6, 2010

My goal was to create one single report for you that would serve as a valuable starting point for page analysis for any type of website, especially a content rich non-ecommerce website. I like reporting by Page Title (hopefully you are good at SEO and have taken care of this). Faith rules. Here it is. We fix that above.

Analytics 125

Analytics Web Customer SEM 125

Occam's Razor

AUGUST 22, 2011

Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Multichannel Analytics- Tracking Online Impact Of Offline Campaigns. I Got No Ecommerce. PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Tip #14: Measuring Value of Ecommerce Sales Tools. Digital Marketing: "What is amazing out there?

Analytics 124

Analytics Metrics SEM Web 124

Duct Tape Marketing

MAY 4, 2016

AdEspresso – The easiest online tool to manage and optimize your Facebook Advertising Campaigns. WordStream – Service that manages PPC campaigns, but great info too. Postcard Mania – Great online tool to create offline direct main campaigns. Further Reading: The Ultimate Guide to eCommerce Email Marketing.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Austin Startup

MARCH 26, 2019

Don’t be afraid to try completely new campaigns with different brand language and color schemes. How will you take advantage of SEO and SEM? A lot of your customers will be buying products for their friends and family anyway, so you might as well have a deliberate gifting page for the extra nudge and the SEO.

Technical Review 49

Technical Review Software Review China Acquisition 49