Occam's Razor

SEPTEMBER 30, 2013

A secondary, under-appreciated, challenge is that search engines value freshness of content. It is also immensely beneficial for search engine optimization (great content, delivered fresh, every day!). Companies have an Email team and a SEO team and a PPC team and a Social Media team and a Display team and.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

JULY 1, 2008

There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). Your hair is thinning from repeatedly trying to get funding for online campaigns. It is perhaps one of the last few complex nuts left to crack. Because it is hard. Not impossible. that took ten seconds.

Analytics 116

Analytics Conversion Campaign Redemption 116

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! You spend money on SEO and PPC. If this were your data, start with questioning your PPC landing page strategy and then move to looking at your top SEO landing pages, and then look at bounce rates and next page analysis for those that stay. Play with Enhanced Ecommerce Reports. It is painful.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

APRIL 23, 2012

Choose the right metric and they'll create the most glorious digital experience in the universe, the perfect acquisition campaign, the most amazing customer service channel. of Search Traffic: This measures the percentage of traffic you receive from search engines, in context of all other traffic sources. How do you get it?

Metrics 152

Metrics Analytics Search Channel 152

Duct Tape Marketing

APRIL 14, 2022

If I can build a partner program using software with a thousand different partners, with a thousand different tactics, I, I have inherently a, a diversified portfolio. I mean, eventually you can, but it it's kind of like SEO versus PPC, right? They are the partner and the supplier are all in one. It's also not something.

Marketing 89

Marketing Affiliate Channel Software Review 89

Occam's Razor

OCTOBER 24, 2016

Can you see how savvy the company's people, process and structure would have to become to allow optimization of a portfolio of outcomes, rather than just one (conversion rate)? It is hard to optimize for the entire portfolio. You already know that that non-brand PPC campaigns drive a ton of last-click and assisted conversion.

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

APRIL 29, 2013

If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " Because the search engine has determined that the perfect search result for you for the keyword avinash is a unicorn. This quarter the goal of our PPC campaign is to get that to $2. "

Metrics 166

Metrics Marketing Search SEO 166

Occam's Razor

MAY 20, 2013

At ZQI U, a vast number of students enroll into online-only courses (just like our analytics, PPC, mobile, and SEO Master Certification students at my awesome Market Motive ). Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. They do everything. A bunch of them could also convert.

Analytics 139

Analytics Aggregator Channel B2B 139

Occam's Razor

APRIL 6, 2009

There will be two bonus items in there: 1) SbKT will attempt to classify your keywords into logical Campaigns and 2) into logical Ad Groups, thus saving you some time. Data driven paid search campaigns! If you are a Paid Search Marketer (PPC) then use SbKT to identify relevant long tail keywords and their corresponding landing page.

Search 103

Search PPC Matching Analytics 103

Occam's Razor

JANUARY 7, 2014

An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." All standard reports are simply the vendor engineer's attempt to showcase the data in the tool. Or, which campaigns cause the type of repeat visits that deliver 250% higher average order value?

Analytics 140

Analytics Web Metrics DC 140