ConversionXL

JUNE 13, 2017

As marketing becomes more data-driven, quantitative, and iterative, we can use many of these same management practices to hone our marketing campaigns, mitigate risk, and ultimately ship more effective marketing campaigns. An Introduction to Scrum and Agile Development. Planning Scrum implementations within the organization.

SCRUM 112

SCRUM Agile Marketing Development Team Review 112

Up and Running

MAY 23, 2016

While it’s useful to be able to have a sales forecast and expense budget early on, it’s not something you need until you’ve validated your idea. Later you will want to come back and create a proper sales forecast, cash flow forecast, and expense budget. This is the simplest version of your product minus the frills and frosting.

Software Review 74

Software Review Software Delaware Forecast 74

Up and Running

OCTOBER 8, 2015

Instead, we built a product first (that’s expensive!) and then started hunting around for the right target market (that’s usually the cheap part of product development). Each market segment might have different characteristics and might buy your product or service for different reasons. What Is a Market Forecast?

Marketing 60

Marketing CTO Hire Forecast Finder 60

YoungUpstarts

MARCH 28, 2017

Crowdfunding campaigns have gained popularity as a way to fund and earn support for a new product or project. Unfortunately, some campaigns run more than several months overdue on their original delivery time frame, and backers are quick to claim fraud. Crowdfunded campaigns require a high degree of transparency.

Campaign 100

Campaign Forecast Distribution Reputation 100

Up and Running

JULY 26, 2016

1x hacker in charge of product/development. 1x hipster working with both product and growth. See Also: A Complete Guide to Forecasting Sales for Your Monthly Subscription (SaaS) Business. Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns.

Revenue 60

Revenue Channel Acquisition Campaign 60

Up and Running

MARCH 17, 2022

The operational plan covers the details of marketing campaigns, short-term product development, and more immediate goals and projects that will happen within the next year. What marketing campaigns will you run and what will they cost? What investments will you make in your products and services this year?

Business Plan 145

Business Plan Operations Lean Forecast 145

Startup Lessons Learned

FEBRUARY 7, 2013

This doesn't mean pointing to the product and describing the product's value, but rather the marketing provides value itself. One example is in their marketing, which in today's environment requires providing value. These business model assumptions are then ripe for testing, measuring and iterating upon.

Lean 167

Lean Entrepreneur San Francisco Agile 167

Up and Running

JULY 27, 2016

While you always want to focus on improving your product or service to help retain customers, there are a few things you can do to help reduce churn that aren’t related to product development and building out new features. Launch an engagement marketing campaign. Try a “win back” campaign.

Revenue 60

Revenue Churn Rate Metrics Analytics 60

Transformify

JUNE 6, 2019

It may be the wrong marketing channel, inadequate optimization of digital marketing and social media campaigns that end up targeting irrelevant audience, a brand statement that actually results in annoying the users and losing their trust, product flaws, technology setbacks and much more.

Lean 56

Lean Management Technical Review Software Review 56

ConversionXL

APRIL 3, 2019

What to do with AI: Predict churn ; Identify which offers to send to an individual; Accelerate innovation; Personalize content; Account-based marketing ; Algorithmic attribution; Forecast future lift; Predict blame. Conversion/Optimization teams might become a nightmare for marketing and product teams.

Artificial Inteligence 114

Artificial Inteligence Technical Review Metrics SEO 114