ConversionXL

JUNE 13, 2017

As marketing becomes more data-driven, quantitative, and iterative, we can use many of these same management practices to hone our marketing campaigns, mitigate risk, and ultimately ship more effective marketing campaigns. An Introduction to Scrum and Agile Development. Planning Scrum implementations within the organization.

SCRUM 112

SCRUM Agile Marketing Development Team Review 112

Up and Running

MARCH 17, 2022

The operational plan covers the details of marketing campaigns, short-term product development, and more immediate goals and projects that will happen within the next year. What marketing campaigns will you run and what will they cost? What investments will you make in your products and services this year?

Business Plan 145

Business Plan Operations Lean Forecast 145

Both Sides of the Table

OCTOBER 12, 2010

As they become more senior they take on management responsibilities such as planning, forecasting, pipeline reviews, coaching staff, etc. And he rapidly iterates that back into product development to rapidly respond to customer requests and has the messages straight into our sales campaigns.

Hiring 346

Hiring Sales Startup Early Stage 346

Transformify

JUNE 6, 2019

It may be the wrong marketing channel, inadequate optimization of digital marketing and social media campaigns that end up targeting irrelevant audience, a brand statement that actually results in annoying the users and losing their trust, product flaws, technology setbacks and much more.

Lean 56

Lean Management Technical Review Software Review 56

Up and Running

OCTOBER 8, 2015

Instead, we built a product first (that’s expensive!) and then started hunting around for the right target market (that’s usually the cheap part of product development). Each market segment might have different characteristics and might buy your product or service for different reasons. What Is a Market Forecast?

Marketing 60

Marketing Forecast CTO Hire Finder 60

Up and Running

JULY 26, 2016

1x hacker in charge of product/development. 1x hipster working with both product and growth. See Also: A Complete Guide to Forecasting Sales for Your Monthly Subscription (SaaS) Business. Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns.

Revenue 60

Revenue Acquisition Channel Campaign 60

ConversionXL

APRIL 3, 2019

What to do with AI: Predict churn ; Identify which offers to send to an individual; Accelerate innovation; Personalize content; Account-based marketing ; Algorithmic attribution; Forecast future lift; Predict blame. Conversion/Optimization teams might become a nightmare for marketing and product teams.

Artificial Inteligence 114

Artificial Inteligence Technical Review Metrics SEO 114

Startup Lessons Learned

FEBRUARY 7, 2013

This doesn't mean pointing to the product and describing the product's value, but rather the marketing provides value itself. One example is in their marketing, which in today's environment requires providing value. These business model assumptions are then ripe for testing, measuring and iterating upon.

Lean 167

Lean Entrepreneur Agile San Francisco 167

Up and Running

JULY 27, 2016

While you always want to focus on improving your product or service to help retain customers, there are a few things you can do to help reduce churn that aren’t related to product development and building out new features. Launch an engagement marketing campaign. Try a “win back” campaign.

Revenue 60

Revenue Churn Rate Metrics Analytics 60