ConversionXL

NOVEMBER 15, 2018

You can run holdouts for A/B tests and other marketing efforts, like drip email campaigns in which a percentage of users receives no email at all. For example, a “10% off” coupon (delivered through a pop-up or email campaign) may generate 15% more sales than a current “$10 off a $100 purchase” coupon. The result? Image source ).

Artificial Inteligence 101

Artificial Inteligence Algorithm Audience Campaign 101

ConversionXL

AUGUST 1, 2019

For example, if you’re forecasting and notice some segments do well with the base models while others do not, you can dig deeper into those low-accuracy segments to identify the issue. lead-to-customer conversion rate, retention, etc.). It’s also less of a black box, making the risk more manageable. It gives you peace of mind.

Analytics 118

Analytics Non-Compete HTML Conversion 118

ConversionXL

OCTOBER 30, 2019

What about stages three through seven, which can generally be grouped under the “ retention ” umbrella? We know how important and valuable retention is. We’re all familiar with the classic retention stats: Acquiring new customers is 5–25 times more expensive than retaining existing customers. Speed to first value experience.

Retention 101

Retention Metrics Churn Rate Acquisition 101

Startup Professionals Musings

NOVEMBER 14, 2012

Sales data needs to be correlated to advertising campaigns, price changes, seasonal forces, competitive actions, and other cost of sales. Customer loyalty and retention. There are three common methods for measuring customer loyalty and retention: 1) customer surveys, 2) direct feedback at point of purchase, and 3) purchase analysis.

Metrics 266

Metrics Retention Acquisition Salary 266

ConversionXL

OCTOBER 30, 2019

What about stages three through seven, which can generally be grouped under the “ retention ” umbrella? We know how important and valuable retention is. We’re all familiar with the classic retention stats: Acquiring new customers is 5–25 times more expensive than retaining existing customers. The list of complexities goes on.

Retention 48

Retention Metrics Churn Rate Acquisition 48

ConversionXL

APRIL 3, 2019

What to do with AI: Predict churn ; Identify which offers to send to an individual; Accelerate innovation; Personalize content; Account-based marketing ; Algorithmic attribution; Forecast future lift; Predict blame. Ton Wesseling: “Validation in Every Organization”. Why our CRO jobs will die: Teams operate at different paces.

Artificial Inteligence 114

Artificial Inteligence Technical Review Metrics SEO 114

ConversionXL

JANUARY 8, 2018

You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). They apply content/link/keyword research, technical audits, content creation and the ability to do massive PR/Awareness/Brand campaigns to help boost this. It all start with Acquisition.

SEO 134

SEO Metrics Analytics Search 134

Occam's Razor

NOVEMBER 15, 2010

Search, Referring Sites, Direct, Campaigns. If the web analytics tool is implemented right these are all your existing customers or people from offline campaigns. If direct traffic is low, I worry if you are any good at customer service / retention (the latter is so often just an afterthought). 10% Campaigns.

Web 139

Web Analytics eCommerce Campaign 139