Startup Professionals Musings

SEPTEMBER 13, 2015

Thus I was happy to see a recent book, “ The Tech Entrepreneur’s Survival Guide ,” by Bernd Schoner, PhD, and cofounder of ThingMagic, which leans heavily on the people side of the equation. A sales fanatic on the founder team helps to contain that risk. These people also have the credibility to attract investors.

Technical Cofounder 120

Technical Cofounder Cofounder Advisory Board Stock Options 120

The Next Web

MARCH 3, 2014

Gili Golander is a co-founder and CMO at Bazaart. WhatsApp founder Jan Koum is an Ukranian immigrant, and I’m betting it had helped him realize the potential of going global from day one. Tentatively, I lean towards the first because it’s closer to how people search, as in “Find a vacation,” whereas the latter is more “marketish.”

Brazil 158

Brazil Technical Review PR Development Team Review 158

ConversionXL

MARCH 19, 2020

Greater discipline during boom times offered more flexibility during lean years. And getting it right during the lean years, Bain reports , has a massive impact on companies’ growth rate after things improve: ( Image source ). What does a thoughtful campaign look like? Their best course is to stabilize the brand.

Marketing 121

Marketing Campaign Non-Compete Lean 121

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time. If you are having trouble raising money, sometimes a little PR can help.

San Francisco 168

San Francisco PR Lean Early Stage 168

crowdSPRING Blog

AUGUST 15, 2013

Lean Business: Lessons from A-Rod – [link]. Why Founders Fail: The Product CEO Paradox – [link]. Lean Business: Lessons from A-Rod – [link]. Did Google just kill PR agencies? Google Did Not Just Kill PR Agencies – [link]. 7 Surprising Crowdsource Campaigns – [link].

Social Media 94

Social Media Small Business Design Media 94

ConversionXL

AUGUST 11, 2021

All companies that This Week in Startups’ audience of entrepreneurs, company founders, and marketers would be interested in. A well-thought-out strategy lays the foundations for your sponsorship efforts in the same way a marketing strategy guides your marketing campaigns. PR Week does this in a Twitter poll.

Audience 139

Audience Social Media Email Ruby 139

Up and Running

MAY 23, 2016

Step 1: Start with a lean plan. It’s the fastest way to get your idea onto paper, and it’s the very first step in the lean planning process, which is much easier and more iterative than traditional business planning methods. Introducing Lean Planning: How to Plan Less and Grow Faster. Solve a problem you can relate to.

Software Review 74

Software Review Software Delaware Forecast 74

crowdSPRING Blog

APRIL 26, 2013

Empower Your Small Business: trust & loyalty, marketing insight, lean business – [link]. What is the best time to send email campaigns? If there’s one video 1st time founders should watch to understand VC financing it’s this one – [link]. What is the best time to send email campaigns?

Social Media 90

Social Media Small Business Design Media 90

crowdSPRING Blog

MARCH 15, 2013

Lean Business: Capacity Management, Overhead, and Your Business – [link]. Money matters: why women founders struggle in Silicon Valley | The Verge – [link]. Lean Business: Capacity Management, Overhead, and Your Business – [link]. Why Your Marketing Campaign Sucks | TechCrunch – [link].

Social Media 105

Social Media Small Business Design Media 105

Both Sides of the Table

MAY 13, 2018

This is part of a series of advice for founders who need to raise money from venture capitalists. Somehow many first-time founders equate “sales” with something that is beneath them. I always tell founders … “An investors job is to deploy capital and make a return. This is where most founders err. To be clear?—?your

Term Sheet 332

Term Sheet Due Diligence Campaign Sales 332

Duct Tape Marketing

SEPTEMBER 30, 2022

Karrie is Chief Marketing Officer at Typeform, leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio. And it was really the founder, our founder David, and he, it was really about, there has to be this better way, right? Glad to be here, John.

Marketing 72

Marketing Differentiation B2C PR 72

crowdSPRING Blog

OCTOBER 27, 2010

Outstanding post on qualities that Paul Graham (Y Combinator) looks for in startup founders – [link]. Mike Samson, Co-Founder of @crowdSPRING on Raising Angel Funding [Part 1] – [link]. The marketing challenge for startups (by @Scobleizer – interview with founder of Indinero) – [link]. – [link].

Social Media 91

Social Media Small Business Design Media 91

ConversionXL

JANUARY 18, 2022

Lean into your strengths, and don’t try to appeal to everyone. At a startup, this can be as simple as defining why the founder started the company in the first place. CXL’s founder, Peep Laja, has a specific “reason why” his company Wynter exists. Why should customers choose to do business with you?

Marketing 109

Marketing Social Media Non-Compete Audience 109

Startup Lessons Learned

FEBRUARY 22, 2009

After volunteering for the Obama campaign last year, a friend of mine insisted that I write a letter to our new President telling him what I thought he should do. The Lean Startup Intensive is tomorrow at Web 2.0. Amazing lean startup resources Is Entrepreneurship a Management Science? Ill explain in a moment. Expo SF (May.

Programming 143

Programming San Francisco Lean Continuous Deployment 143

crowdSPRING Blog

NOVEMBER 10, 2010

Important insight – Harsh Realities From 500 Startups Founders – [link]. Lean Startups aren’t Cheap Startups – [link]. Mike Samson, Co-Founder of @crowdSPRING on Community Building & NO!SPEC SPEC Campaign [link]. Understanding How The Innovator’s Dilemma Affects You – [link].

Social Media 92

Social Media Costa Rica Small Business Design 92

crowdSPRING Blog

NOVEMBER 30, 2012

The Founders Lie About Comfort Zones – [link]. Investors Need to Lose Their Egos and Founders Need to Gain Some Confidence – [link]. The problem with a Lean Startup: the Minimum Viable Product | Paul Kortman – [link]. Campaigns | NYT FiveThirtyEight – [link]. A VC: What Has Changed – [link].

Social Media 100

Social Media Small Business Central African Republic Design 100

steveblank.com

JULY 8, 2011

AgileZen – project management visually see and interact with your work Kanbanery – Simple online team or personal kanban board LeanKit Kanban – Great for visualizing work of product development Kanban Pad – “Nice and lean” and free online Kanban tool Banana Scrum – A tool simple as Scrum itself.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

crowdSPRING Blog

AUGUST 3, 2012

Lean Marketing Tips: Increasing Lifetime Value With Email Campaigns – [link]. 18 Startup Founders Share Their Lowest Moments Before Coming Out On Top – [link]. Lean Marketing Tips: Increasing Lifetime Value With Email Campaigns – [link]. Growth Hacker is the new VP Marketing – [link].

Social Media 92

Social Media Small Business Design Media 92

ReadWriteStart

AUGUST 12, 2019

As the co-founder and CEO of Bell + Ivy , a marketing and PR firm in Santa Monica, CA, and Las Vegas, NV. One of the things that Cynthia points out is that you have to have people you can lean on as you build a life and a company. Lean on your team and let them be responsible. Speaking events.

Las Vegas 124

Las Vegas Indonesia Mexico Lean 124

ConversionXL

NOVEMBER 5, 2020

Back in 2016, I read a book called Sprint by Jake Knapp, founder of Google Ventures. And so, the concept for a digital PR service was born. Using my existing skills and resources (including an old domain name), I tested a productized digital PR offer. About 18 months later, we pivoted our messaging to evolve beyond digital PR.

PR 120

PR B2B Lean Audience 120

ConversionXL

OCTOBER 7, 2021

And we charge money for it.” – Eric Ries, The Lean Startup. CXL founder, Peep Laja, explains the benefits of this in his post on identifying your online target audience : . Like Apple, your strategy will require significant marketing investment in content, traditional media, and PR. It also gives you a product to market.

Product 142

Product Marketing Software Review Social Media 142

Hearpreneur

JUNE 26, 2016

Members from the strategy team might have some insights that can help the Public Relations Team, while the PR Team might have share ideas to pitch to Creative. Our lean, limited asset business provides us the opportunity to focus our efforts on sales, marketing and most importantly our customers. 3 – Helping Overlooked Groups.

Entrepreneur 90

Entrepreneur Technical Review Harvest Portfolio 90

crowdSPRING Blog

APRIL 10, 2015

A genius marketing campaign and a public service effort that is attention grabbing (not to mention, “awwww” inducing). Lean Marketing: Basic Metrics You Should be Watching. Toms Founder: 3 Killer Advantages of Social Impact Businesses bit.ly/1DQjFZq. Catching Up with Basecamp Founder Jason Fried crowdspring.co/1xWv9mH.

Small Business 48

Small Business Design Social Media Clickthrough 48

Startup Lessons Learned

DECEMBER 16, 2008

For example, IMVU runs frequent promotional campaigns that offer discounts, special events, and other goodies to its customers. From a strictly "promotional marketing" point of view, they probably run those campaigns more than is optimal (theres always fatigue that diminishes the ROI on promotions the more you use them). Expo SF (May.

Viral 140

Viral San Francisco Lean Continuous Deployment 140

Hearpreneur

JANUARY 29, 2017

I’m a big believer of lean startup. You can always say that it’s an early beta and even make some interesting marketing campaigns around it. This is my favorite business quote because it removes all external factors and focuses on the most important one for launching a business — the founder.

Entrepreneur 48

Entrepreneur LLC Cofounder Montana 48

Duct Tape Marketing

OCTOBER 23, 2015

There are five key areas to a successful influencer marketing campaign: 1. Imagine if you leaned in to kiss someone you had just met. Innovation: What tools should you be using to carry out your campaign? Every campaign can be measured differently and every outcome can be something else. Interested in hearing more?

Marketing 28

Marketing Campaign Affiliate Cofounder 28

Rob Go

OCTOBER 8, 2012

But I think marketing is one of those disciplines that is a bit of a black box to startup founders who come from more of an engineering background. For startups, this usually means referral from an existing user, PR, or ways that the product talks about itself (eg: “posted by Instagram” on Facebook).

Marketing 72

Marketing Startup Early Stage Channel 72

crowdSPRING Blog

JULY 19, 2018

It also extends to how it links with wider marketing campaigns… It even encompasses the materials used to create it: Is it recyclable or reusable? The Stanley brothers – founders of Charlotte’s Web – know this well. Vintage or contemporary? Charlotte’s Web. Cannabis has quite a reputation in this country.

Charlotte 61

Charlotte Design Ghana Web 61

crowdSPRING Blog

JULY 19, 2018

It also extends to how it links with wider marketing campaigns… It even encompasses the materials used to create it: Is it recyclable or reusable? The Stanley brothers – founders of Charlotte’s Web – know this well. Vintage or contemporary? Charlotte’s Web. Cannabis has quite a reputation in this country.

Charlotte 48

Charlotte Design Ghana Web 48

A Smart Bear: Startups and Marketing for Geeks

MARCH 11, 2014

Listen to this episode if you want to hear about a founder who has a product and users and paying customers … and is trying to figure out how to take his company to the next level and grow faster. But in that one discussion, I talk about HR; I talk about inventory management; I talk about local marketing campaigns. Jason: Yeah.

Technical Cofounder 220

Technical Cofounder Cofounder Software Review Management 220

crowdSPRING Blog

DECEMBER 13, 2018

This will save you scrambling in the aftermath of any potential PR disasters, and will help you: Discover how your customer feels about their experience with your business and/or product, Provide a solution or make amends to an unhappy or dissatisfied customer, and. Some airlines sell friendly service, while others sell on-time service.

Marketing 162

Marketing Charlotte Naming Design 162

blog.expensify.com

APRIL 24, 2012

Just as.NET is both a lock-in and very restricting, and Java violates both “lean cuisine class hierarchy” and “objects if necessary, but not necessarily objects”, the “we’ll just use XML” mantra deserves to die. That would have given you a trifecta. March 27, 2011 at 1:07 pm. Federico Delgado.

Java 107

Java PHP Software Review Coder 107

Transformify

JUNE 6, 2019

Called the Toyota Production System, it is one of the success stories about the lean manufacturing process. Lean manufacturing simply aims to minimize waste as much as possible because in this industry, and other manufacturing-related industries, it is very easy to accumulate it.

Lean 56

Lean Management Technical Review Software Review 56