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Masha Bucher, Founder of Day One Ventures, Joins the Milken Institute Global Conference in Los Angeles

The Startup Magazine

Bucher, founder of venture capital firm Day One Ventures, was recently accepted into the Milken Institute’s membership program, with her official induction taking place at the prestigious global conference. Stepping Up to the Plate The portfolio companies of Day One Ventures are largely helmed by minority or women founders.

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10 Essential PR Tips for Startups

mashable.com

10 Essential PR Tips for Startups. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. .” While pitching individual writers sounds more promising to many PR folk, you should always determine the official pitching method for your preferred publication.

PR 103
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Is Crowdfunding for Startups a Good Idea?

ReadWriteStart

While these fees may seem reasonable at first glance, they can add up quickly and significantly impact the amount of capital that the startup receives from the crowdfunding campaign. A campaign should only be used if your product has a “viral” quality to it. The crowdfunding act itself becomes a marketing strategy.

Startup 141
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Joseph Ashford’s Top 8 Marketing Tips for Startups

The Startup Magazine

By launching a small campaign, startups can inexpensively test a concept before investing in a full marketing campaign. Knowing the target customer makes it much easier to create content, events and social media campaigns that meet the customers’ needs. Social media a great place to build a community. Know Your Ideal Customer.

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The Importance Of Managing Your Brand Reputation From The First Day

YoungUpstarts

by Binh An Nguyen, Founder & CEO of Market Ease Business Promotions. In today’s digital world, negative feedback can quickly go viral, leading to potential disaster for even the biggest brands. Before long the brand had gone viral, for all the wrong reasons. The importance of brand reputation should never be underestimated.

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Guerrilla Marketing: Growth Hacking Your Startup

ReadWriteStart

Micro Case Study: One of the greatest examples of a successful guerrilla marketing tactic I have ever heard was from Pinterest founder, Ben Silbermann. The campaign has delivered some of our highest engagement rates on Twitter so far. These are obviously all physical demonstrations of guerrilla marketing. Conclusion.

Marketing 156
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Cracking The Code: Popular Media: the key to viral marketing

Cracking the Code

Popular Media: the key to viral marketing. Geoffrey Arone , the founder of FLock, who is now an Entrepreneur-In-Residence in our Menlo Park office, mentioned this company to me and I thought it was worth writting a post about it. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing.