ConversionXL

MAY 27, 2022

They also did a lot of self-directed research checking all sorts of sources, from social media to syndicated content to category- or industry-specific resources.” – Beth Caplow, VP and Principal Analyst at Forrester [via Forrester ]. Explore buyer motivations with the Jobs-To-Be-Done framework. ROI on marketing-sourced revenue.

Demand 91

Demand Lead Generation PPC Leadership 91

Occam's Razor

NOVEMBER 13, 2009

No dragging of the feet, the book starts with a bang by laying out the framework that will be the center of every company that will leverage data (qualitative, quantitative, competitive) on the web. The best WA report, segmentation, site search, SEO & PPC analysis, email, rich media, cookies, data sampling.

Analytics 71

Analytics Web Technical Review Metrics 71

Software By Rob

MARCH 26, 2015

I started embracing it as a framework on my podcast around 2010, and in 2013 I gave it a name. After a while, I started to notice a pattern emerging among the pool of bootstrappers who were able to successfully replace their income, buy back their time, and quit their jobs. I call it The Stair Step Approach.

Bootstrapping 36

Bootstrapping Technical Review SEO Revenue 36

ConversionXL

OCTOBER 4, 2021

We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. What about social media support?

Email 136

Email Customer Marketing Software Review 136

Software By Rob

MARCH 26, 2015

I started embracing it as a framework on my podcast around 2010, and in 2013 I gave it a name. After a while, I started to notice a pattern emerging among the pool of bootstrappers who were able to successfully replace their income, buy back their time, and quit their jobs. I call it The Stairstep Approach.

Bootstrapping 27

Bootstrapping Technical Review SEO Revenue 27

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. How you approach it will depend on your business model and ideal accounts and how (or if) you plan to expand campaigns. ITSMA’s ABM framework simplifies these types. Who is following you on social media? What are they saying in the media or at conferences? Gates and weights.

Customer 98

Customer Marketing Channel Acquisition 98

Occam's Razor

AUGUST 22, 2011

Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. A Framework For Critical Thinking. Multichannel Analytics- Tracking Online Impact Of Offline Campaigns. Defining a "Master Metric", + a Framework to Gain a Competitive Advantage in Web Analytics. How can my company become great?"

Analytics 124

Analytics Metrics SEM Web 124

Occam's Razor

FEBRUARY 25, 2013

and specialized PPC tools and email or other software. Media Optimizations 2. The recommendations are implemented and that drives an additional 100k clicks from the email campaigns. Identifying which model to use to attribute credit for a single conversion across multiple media channels is immensely difficult.

Analytics 142

Analytics DC Revenue Web 142

ConversionXL

NOVEMBER 14, 2013

So yes – companies spend ALL that money to get traffic to their site via SEO, PPC, social media and what not. What about PPC? So no wonder 59% of businesses have figured out that they should fix their conversion machine before pumping any more dollars into their PPC or SEO campaigns. Still not convinced?

PPC 123

PPC Analytics Conversion SEO 123

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! I'll also highlight frameworks, metrics, custom reports, and other elements I feel most Analyst's don't poke around enough. You spend money on SEO and PPC. It is a source of intense distress for me that there's an extraordinary obsession about traffic acquisition (PPC!

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

AUGUST 11, 2015

Social Media Performance Analysis. Campaign Cost Analysis. Social Media Performance Analysis. Let's say you want to analyze your social media performance. You can, and should use it though as a part of your Social Media Marketing strategy. More: See-Think-Do-Care business framework.).

Analytics 60

Analytics Customer Metrics eCommerce 60

Occam's Razor

SEPTEMBER 30, 2013

Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful. Companies have an Email team and a SEO team and a PPC team and a Social Media team and a Display team and. The Optimal Social Media Investment Strategy. Two things I love a lot: 1. 5: Rent or Own?

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

OCTOBER 24, 2016

My core recommendation is that rather than jumping directly to attribution modeling or media mix modeling, that you build a strong, step-by-step, foundation of people, process structure along with data/tools sophistication. You already know that that non-brand PPC campaigns drive a ton of last-click and assisted conversion.

Analytics 60

Analytics Metrics Technical Review Channel 60

maplebutter.com

JANUARY 8, 2013

what are the most crucial steps to be taken by a new tech startup when outsourcing major part of the tech to IT firms or outsourcing “product development” eg new social media website project? I’ve done everything from creating content to social media outreach and it’s driving okay traffic but nothing crazy.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Occam's Razor

JANUARY 30, 2012

Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. Update: If you would like to download the above mentioned dashboard into your Google Analytics account please click on this link: VP Social Media Performance Dashboard.]. Try to look at your top 25 campaigns and compare conversion rate. Pretty cool.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

FEBRUARY 20, 2012

If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. I want to know if they have even a simplistic understanding of how to rock social media. Competition (who comes up first consistently, ppc and organic). Will I analyze Search first or Campaigns?

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

MAY 18, 2010

And as recently as two weeks ago I stressed the importance of effective segmentation as the cornerstone of the Web Analytics Measurement Framework. Key elements of the Web Analytics Measurement Framework.]. The Segmentation Selector Framework. Television campaigns. "Social media campaigns" ( context ).

Analytics 123

Analytics Web Acquisition Metrics 123

ConversionXL

MAY 22, 2014

To guide the discussion, we’re going to be using Dave McClure’s Conversion Metrics as a framework to see where different conversion optimization opportunities lie. This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search. image source. image source.

Software Review 116

Software Review PPC Analytics Search 116

Occam's Razor

OCTOBER 19, 2010

Or, if you truly want my admiration, you'll compute Profit and Margin for your campaigns in Microsoft Excel or using the most relevant database query. AdWords Campaign Experiments by Google. I wish I could put into words how much I love ACE (AdWords Campaign Experiments). Web Analytics ~ Google Analytics ~ Piwik.

Analytics 135

Analytics Web Non-Compete Campaign 135

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. For example, person #1 is searching for “the best social media software for automation.” In digital marketing, this will most likely be through search engines and social media. Generating awareness through PPC.

Customer 140

Customer Marketing Social Media CPA 140

Occam's Razor

JANUARY 7, 2014

An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." Or, which campaigns cause the type of repeat visits that deliver 250% higher average order value? A Framework For Critical Thinking. #2. The primary manifestation of this is expressed in English (or native country language).

Analytics 140

Analytics Web Metrics DC 140

Occam's Razor

FEBRUARY 9, 2015

Identify the impact on your display advertising campaigns. My reply to them is: If search traffic is profitable for you, and PPC delivers profitable traffic, why would you let your competitor win? Now you know both keywords to include into your SEO and PPC awesomization strategy, and the landing pages and experience to fix.

Metrics 60

Metrics Analytics Non-Compete Search 60