ConversionXL

NOVEMBER 23, 2022

Those tactics allow you to fit within a unique JTBD (“job to be done”) framework. One of the key aspects to out-convert competitors and get in that JTBD framework is using effective messaging. A marketing strategy should include a go-to-market plan that is sales-led and product assisted. What are its use cases?

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

OCTOBER 13, 2015

Some things cohorts can answer: How did customers who came in from the Christmas campaign behave differently than those at other times of the year? Customers that converted in the last year that came in through a bottom-of-the-funnel marketing campaign. So PPC Hero looked at days to transaction for this segment: Image Source.

Conversion 48

Conversion Retention Acquisition Metrics 48

ConversionXL

MAY 27, 2022

It aims to fuel your sales pipeline , shorten the sales cycle, and generate revenue. They then launched a series of personalized ad campaigns according to the specific buying stage, company, and persona. Explore buyer motivations with the Jobs-To-Be-Done framework. ROI on marketing-sourced revenue.

Demand 91

Demand Lead Generation PPC Leadership 91

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. This shift in focus results in more efficient use of your marketing budget, shorter sales cycles, and a better customer experience. How you approach it will depend on your business model and ideal accounts and how (or if) you plan to expand campaigns. Test different channels.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

APRIL 12, 2017

E.g. Message match / headline match from PPC ad to landing page. The same audiences you create remarketing campaigns for can be created and used for targeting in GO. PAS framework: problem, agitation, solution. Framework for framing the discipline. Longer decision cycle. Preferences, intents, etc. No storytelling.

San Antonio 86

San Antonio Metrics B2B Analytics 86