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The Advanced Guide to Transactional Emails That Convert

ConversionXL

Promotional emails are strategically sent to promote a specific marketing initiative or campaign. A triggered email, on the other hand, is HTML generated by combining a custom template with user data around a specific event, and then sent directly through an ESP (like Mandrill, Postmark, or SendGrid) to that user.” Image Source.

Email 48
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Progressive Web Apps: What Do Marketers Need to Know?

ConversionXL

Several digital titans— Twitter , Forbes , Uber , Alibaba , AliExpress —have already switched to PWAs, and there’s a growing collection of case studies that show the positive effect of PWAs on marketing KPIs : conversions, revenue, time spent, engagement, re-engagement, leads, etc. Play the 2048 game in your browser. Why is SEO a challenge?

Web 103
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7+ Under-Utilized Google Analytics Reports for Conversion Insights

ConversionXL

Did they find your website via a campaign? If traffic from one particular source or device behaves significantly different than the rest, it’s enough to screw up your test data completely – and thus also what you’re taking away from the test; in terms of insight as well as revenue. Have they visited your website before?

Analytics 131
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Special: 72 Israeli Companies Exhibit at the 2010 Mobile World Congress

VC Cafe

After a somewhat disappointing congress in 2009, in which companies showcased products from previous years, this year is expected to be faster, greener and ‘cloudier’ Looking at the conference agenda , it’s not hard to spot the trends for 2010: Mobile Clouds – additional storage and new revenue streams to operators.

Mobile 109