Up and Running

NOVEMBER 19, 2014

Given the direct correlation between policies that are put in place to support women and the opportunities that are available to women, it’s little wonder we’re globally campaigning for change, and acknowledgement. Even the top country – Iceland – is only 85% of the way towards closing its gender gap.

Iceland 138

Iceland Burundi San Diego Rwanda 138

crowdSPRING Blog

JULY 18, 2016

The Trump campaign made waves last week with the release of a poorly designed new logo. Will the ill-fated design have any significant impact on the campaign? But there is one arena in which poor marketing strategy is have a deleterious effect on the campaign: email marketing. Like, really poorly designed. Probably not.

Email 48

Email United Kingdom Marketing Iceland 48

VC Cafe

AUGUST 21, 2014

I was traveling in India with my wife when the Icelandic volcano Eyjafjallajökull erupted, wreaking havoc in air travel worldwide. Gerry’s tech team (designer and developer) could help with the logo, website and social media, and I was to take care of sponsors, riders and getting the word out. Qosmic Qadence.

Laos 138

Laos India Nepal Iceland 138

Occam's Razor

NOVEMBER 18, 2014

I can find the biggest pools of customers who share a behavior and go back and optimize my campaign strategy, my content strategy and indeed my overall digital strategy. For example… You can configure what the end is, in my case the end is people who converted. Now I can quite literally follow the path to every conversion.

Analytics 143

Analytics Sierra Leone Channel Conversion 143

Occam's Razor

SEPTEMBER 21, 2015

The Directors, the Marketers, the Optimization employees and our resident social media gurus. It will kick off a really powerful conversation that will go well beyond attribution modeling and encompass everything from the campaign strategy, landing pages, abandonment rates and more. Pick a village in Iceland. Conversation.

Stock 60

Stock Conversion Matching Audience 60

Startup Lessons Learned

SEPTEMBER 2, 2020

How do we cut through the news in the disinformation campaign? So when a fractured world where the media is as politicized as it has ever been, who managed to get this message out? He wasn't a media star. So first of all, what a testament to social media and its power to reach- Tomas Pueyo : Huge. His name is Tomas Pueyo.

South Korea 114

South Korea Silicon Valley Sweden Italy 114