Campaign IP PPC Social Media 
ConversionXL
JANUARY 12, 2016
Is PPC data showing in Google Analytics? Is the office IP address filtered out? Are the IP addresses of your affiliates filtered out (agencies, freelancers, etc.)? Is your home IP address filtered out? Are the IP addresses of remote employees filtered out? PPC Keyword ID’s Visible on Landing Pages.
Occam's Razor
SEPTEMBER 20, 2010
People driven by your offline campaigns. If you were really smart you would use campaign tagged vanity url so you can segment them!]. Free, non-campaign, traffic. In a nutshell these are people show up without invitation (email, display, social campaigns) or they are people who already know you.
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ConversionXL
APRIL 10, 2019
PPC campaigns continue to become increasingly well-targeted. While those tactics may have differentiated your campaigns in the past, they no longer do (or won’t soon). One way to stand out is to go beyond keyword targeting and create PPC campaigns for specific targets—an account-based marketing (ABM) strategy.
ConversionXL
JUNE 2, 2022
It’s not a channel, campaign, or tactic. How you approach it will depend on your business model and ideal accounts and how (or if) you plan to expand campaigns. Who is following you on social media? Behavioral: Dig into your analytics to find who’s engaging with your website and social media accounts.
ConversionXL
JULY 25, 2016
Each time you integrate with a new tool, add new social media buttons, and make other changes to your site in an effort to get more traffic and more conversions, you are likely to check your site more frequently. Hidden Social Media Traffic. Shared social is tricky.
Duct Tape Marketing
OCTOBER 12, 2015
c) create individual landing pages for any advertising or PPC campaign that directs back to your homepage. New Users are the number of people viewing the site for the first time (or for the first time on their particular IP address) while returning users are returning to view your content again. Users – New and Returning.
ConversionXL
MAY 2, 2019
A landing page is an individualized funnel with a single goal: converting incoming traffic (typically coming from emails, paid ads, or social media campaigns) into a qualified lead or sale. It uses standard prices based on a user’s IP address and generates an estimate of what they might fetch as a host. Simplicity.
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