37signals.com
DECEMBER 5, 2011
Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. We usually decide upon a product name by seeing what the product does. Everybody knows what a product name should be.
Occam's Razor
OCTOBER 21, 2013
A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research. When you submit your keywords and bids, the search engine will match them against user search queries.
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ConversionXL
JULY 29, 2020
Amazon wants to sell products. You search for a product, and the first result is the perfect match for your needs. They’re the primary way that search engines match user needs to web content. That’s why keyword research is paramount—not just for the obvious product name but for high-value descriptors.
Up and Running
AUGUST 19, 2016
Product images. Most people simply type out their product name, usually in an effort to follow what they think is working, because so many other businesses are doing it. You need to think of Amazon as one big search engine, because that’s exactly what it is—a search engine for products. Call to action.
Duct Tape Marketing
JUNE 8, 2017
The importance of negative keywords in the success of any Google AdWords campaign is incomparable. Your main keyword can be a product name, feature or benefit or any other word that is attractive enough to grab the attention of the users. Use More Restrictive Keyword Match Type. Use Negative Keywords. Conclusion.
ConversionXL
MAY 15, 2018
survey created in Hotjar, invite and link to survey deployed to paying customers via email marketing software, e.g. Mailchimp, GetResponse, Campaign Monitor, etc.). Note that the popup invite copy for this survey includes a headline that says “Calling all {{ product-related identity }}!”. Link to On-Site Visitor Survey.
Occam's Razor
JULY 22, 2013
But it is horrible marketing to do a BUY FROM ME NOW campaign to See stage customers. Why is it that SEO is only focused on our brand terms and product names, when there are 9 million additional intent-identified queries in the Do stage and 14.6 But you use conversion, you notice there is almost none, you kill the campaigns.
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