Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. are you doing the "branding campaign"?

Campaign 128

Campaign Analytics Metrics Search 128

Up and Running

APRIL 5, 2016

With a plan in place for your opening day, you’ll be able to ensure that you get plenty of customers in the door and generate enough media buzz to keep bringing in business long after. Tom Smith of Insights From Analytics recommends doing PR outreach to local media and sharing your story. Get in early. Alert the press.

Social Media 60

Social Media Elevator Pitch Guerilla Campaign 60

ConversionXL

OCTOBER 4, 2021

We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. Customer journeys are rarely linear.

Email 136

Email Customer Marketing Software Review 136

Up and Running

JULY 23, 2012

Outbound marketing and PPC marketing aren’t the only ways to get people to your site. If you’re looking to get your business active on Pinterest, here’s the 101 on making the most of this up-and-coming social media site. Pin and repin for a successful marketing campaign. Cold, Hard Facts. The answer is yes. Some Extra Stats.

Social Media 79

Social Media United States PPC Media 79

crowdSPRING Blog

MAY 8, 2015

We just love sharing articles about fonts, logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, economics and other interesting stuff! Inspiring Entrepreneurs Who Earn Income on Social Media bit.ly/1zpxEUZ. How to Scale Your Social Media Strategies for Growth bit.ly/1InONQt.

Small Business 48

Small Business Design Social Media Startup 48

Duct Tape Marketing

MAY 4, 2016

Public Relations– This includes activities aimed at receiving coverage in traditional media outlets. The PR Masterclass : How to develop a public relations strategy that works! AdEspresso – The easiest online tool to manage and optimize your Facebook Advertising Campaigns. The ad service is largely focused on keywords.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

YoungUpstarts

JULY 1, 2015

Written by Halligan and Shah, “ Inbound Marketing: Get Found Using Google, Social Media, and Blogs ” covers the fundamentals of inbound marketing. To succeed, companies need to build a content factory and operate like media/content companies (eg Wikipedia, New York Times, Mashable, etc). Google Searches and Social Media.

Software Review 100

Software Review Marketing Social Media B2B 100

YoungUpstarts

MAY 6, 2015

You have to consider mobile advertising, social media, content marketing, pay-per-click, and let’s not forget organic SEO. Having entered the digital media field in 2004, Angela has worked with non-profits, startups and corporations on brand development, marketing and PR strategy, business development and planning for more than a decade.

Advertising 100

Advertising Application Development SEO Channel 100

Duct Tape Marketing

SEPTEMBER 27, 2012

Yesterday you learned what makes a good landing page and the 9 concepts below can be used as a checklist to keep you on track the next time you run a marketing campaign. Media mentions: Show the logos of big sites where you’ve been featured. Often achieved via a PR push around a product launch. The back button. Visual design.

Conversion 68

Conversion PPC Widget Social Media 68

Women Entrepreneurs Can

APRIL 1, 2019

It is entirely possible to run an effective, budget friendly marketing campaign when you know where to turn for inspiration. If you have ever run a PPC campaign, you know the type of impact that amount of grant money can have on your marketing success. Earned Media Opportunities. Earned Media Opportunities.

Marketing 40

Marketing PPC Channel Social Media 40

ConversionXL

MAY 27, 2020

Before connecting with them, promote one of their recent posts on your social media accounts. HARO is a great workaround for businesses that want to be featured in media outlets but aren’t in a position to launch a proper digital PR campaign. For instance, here’s a post comparing PPC vs. SEO for startup marketing.

B2B 142

B2B Social Media Email Campaign 142

sharkseo.com

NOVEMBER 29, 2010

A year or so ago, I noticed a marketing campaign by a company that involved offering bloggers a “plant a tree&# widget for their site – if you placed the banner on your site, they’d plant a tree. This means that the Press and PR you get isn’t working in silo but working to push your generic keywords as well.

Bootstrapping 49

Bootstrapping SEO Startup Widget 49

Occam's Razor

JANUARY 7, 2014

An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." Or, which campaigns cause the type of repeat visits that deliver 250% higher average order value? Analysis Ninjas spend 75% or more of their time in analysis that delivers actionable insights. Time on Site!

Analytics 140

Analytics Web Metrics DC 140

Occam's Razor

APRIL 29, 2013

If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " They will measure the four sexy magnificent best social media metrics and use them to drive a magnificent conversation marketing strategy on Facebook (and YouTube and Google+ and Twitter and Pintrest and…).

Metrics 166

Metrics Marketing Search SEO 166