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3 Reasons Why An Online Presence Remains Vital To Your Business’ Success

The Startup Magazine

In fact, a recent survey by Kasasa showed that online platforms like social media have become an integral part of great customer engagement. When it comes to marketing, digital tools like websites, social media platforms and online ads can be incredibly effective. Then there is the rise of social media as a customer service channel.

Tampa 107
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5 ‘P’s” For Your Social Media Marketing Success

YoungUpstarts

By Jeremy Juhasz, social media strategist at EMSI Public Relations. Small businesses and nonprofits face a different set of circumstances when it comes to social media marketing than their larger for-profit counterparts, namely, smaller budgets, fewer employees and a greater priority on traditional forms of marketing. Increase sales?

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Always Right: Five Risks You Must Take With Your Customers

YoungUpstarts

Businesses that don’t use email, have websites, and invite customers to become social media “fans” are seen as very old fashioned and probably won’t keep their doors open for long. You’d be much better served to use what you know about your customers to create highly targeted and personalized direct marketing campaigns.

Customer 170
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Accountability, Frugality Driving Pay For Performance Trend In PR

YoungUpstarts

Pay for performance agencies promise certain actions or quantifiable results, such as media placements, for a fee. These firms usually charge clients a monthly retainer fee and then bill for time actually spent working on a campaign. At EMSI, our definition is getting actual media exposure. Retainer firms tend to be disparaging.

PR 168
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How To Be A Reporter’s Favorite News Source

YoungUpstarts

By Ginny Grimsley, print campaign manager at EMSI Public Relations. If a media contact wants to talk to you – whether it’s today or next Tuesday – make yourself available. To avoid wasting time and money when pitching your product to the media, learn which reporters and editors might have an interest in your message.

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28 Entrepreneurs Explain What They Love About Being An Entrepreneur

Hearpreneur

Entrepreneurship and Business have a demonized look in current American Society, but entrepreneurs and SMEs aren’t the evil villains media has painted them to be. We opened our first brick and mortar location 7 months ago in Tampa, FL and it has been awesome!

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Conversion Rates for Different Devices 101

Duct Tape Marketing

Let’s discuss some things you need to consider when planning and evaluating the effectiveness of your campaigns across devices. Evaluating this type of data can help you allocate your time to properly optimize your campaign so you get the most bang for your buck. Device Statistics. What’s the Problem?