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7 Retargeting Case Studies That’ll Boost Your Current Campaigns

ConversionXL

What if grouping all audiences into the same retargeting campaign is actually doing more harm than good? The truth is that a lot of people never give the attention or resources that’s needed to improve their retargeting campaigns. Achieved CPAs that were 34% cheaper than non-brand search campaigns. It’s an afterthought.

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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

I recently spoke at Caltech at the Caltech / MIT Enterprise Forum on “the future of social networking,&# the 30-minute video is here and the PowerPoint presentation is here on DocStoc ). What are the big trends that will drive the next phase of social networks? And so it goes with social networking.

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9 Entrepreneurs Share Their Biggest Business Fails and How They Rebounded

Hearpreneur

Now we fail all the time testing out different campaigns with our marketing, but each attempt informs the next, getting us, even more, laser targeted on what we need to succeed! One of my first ventures was an online social network allowing high school and college students to connect…no, not Facebook. Thanks to Hera Zee.

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HOW TO: Build an App for Your Small Business

mashable.com

There are also tons of tools for creating your own microsites, Facebook apps, social networks, blogs and more. This is a good choice if you need ongoing support and are ready to make a greater commitment to tech-based marketing than just a one-off mobile or social app. GE Campaign Turns YouTube Videos and.

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Influencer Marketing: Proven Strategies To Find Influencers Who Fit Your Brand

crowdSPRING Blog

It not easy for entrepreneurs, small business owners, and marketing strategists to keep their marketing campaigns relevant and competitive. Influencer marketing, if done right, can help your startup or small business grow your audience, improve sales, and expand brand awareness through social media. Reality check: fake followers.

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From Airbnb to TaskRabbit to Zimride, sharing is becoming big business

www.usatoday.com

By Todd Plitt, USA TODAY Neville Clubwala, a Taskrabbit worker in New York City, delivers cupcakes from Butter Lane bakery and champagne, to a recipient who received a promotion. The advent of GPS, the always-on Internet and social networks enable finding things in real time from people you somewhat trust.

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Why Startups Need to Focus on Client Retention Right from the Start

The Startup Magazine

In 2023 alone, around 3,000 startups in the US ended up failing as reported by The New York Times. In the interconnected digital landscape, a single recommendation from a loyal client can ripple across social networks, reaching a vast audience. Market dynamics can swiftly shift, and customer preferences evolve rapidly.

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