Campaign Non-Compete PPC Search 
Both Sides of the Table
OCTOBER 29, 2009
not all the other applications that were competing for user attention in Facebook). We’ve run enough campaigns to known that users have been tolerant of authentic ads. Next came search results based on people paying to be high in the result set. I remember in the mid-90’s when banner advertising started.
ConversionXL
FEBRUARY 11, 2016
To craft a PPC ad that’s so compelling people are happy to click it. If PPC has been around since 1996 , why doesn’t it happen more often? The Current State of PPC. Not only 78% of marketers feeling “really good” about their PPC success in 2015, but 60% believe the PPC market has improved over 2014.
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ConversionXL
JUNE 24, 2020
However, it continues to poison marketing campaigns—and find its way into more and more courtrooms. This article explains what click fraud is, shows how it can impact your campaigns, and shares ways to reduce its impact on your marketing. Competing businesses. How click fraud works. There are many ways to implement click fraud.
Occam's Razor
JANUARY 6, 2010
One was extolling the wonderfulness of their multi channel campaign tracking. I did a search on some of their products and they did not have page one search listings (on Google or Bing) for what should be their head terms. Not your api driven integrated massively multi channel attribution analyzed campaign lifetime databases.
Occam's Razor
SEPTEMBER 29, 2009
One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. are you doing the "branding campaign"?
Occam's Razor
JANUARY 20, 2010
I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. Create a segment for Organic Search traffic. More traffic, not that hard.
Occam's Razor
AUGUST 22, 2011
Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Multichannel Analytics- Tracking Online Impact Of Offline Campaigns. Customer Personas, Customer Value, Customer Retention and Non-line Marketing. Paid Search Analytics: Measuring Value of "Upper Funnel" Keywords. How can my company become great?"
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