ConversionXL

FEBRUARY 3, 2022

Yet, this was a successful growth marketing campaign. For example, a growth marketer at Grammarly might begin with the hypothesis that a promotional email campaign targeted at millennials will result in a 10% increase in new subscriptions. If your campaign works and your brand awareness metrics improve, you win.

Framework 102

Framework Marketing Acquisition Retention 102

Duct Tape Marketing

NOVEMBER 17, 2022

In fact, a recent episode, they titled Half Baked Marketing Ideas, they Got Down In The Weeds, talked about some outside of the box campaigns with real businesses. From a retention standpoint, John Jantsch (13:14): And I'm sure every industry has these players. Retention is really important. But I, you're right.

Differentiation 73

Differentiation Sales Cycle Audio Networking 73

Startup Lessons Learned

AUGUST 24, 2009

And anytime you strike a deal for digital distribution of any content, insist that your creators be given real-time access to the big-picture metrics: not just downloads, but engagement, retention and replay. Each new campaign is a startup where Lean principals can be applied to maximum effect. September 7, 2009 4:28 PM akibalogh said.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

ConversionXL

APRIL 7, 2021

For example, Guestlogix sells to airlines, where there’s a finite # of customers & they are higher ACV ‘enterprise’ customers with higher retention. You want to deploy low-touch campaigns to convert a higher volume of customers. Custom ebooks/webinars & highly targeted ads & marketing (i.e.

IP 98

IP Marketing Technical Review Software Review 98

ConversionXL

AUGUST 21, 2014

How to Improve Mobile App Retention Through Customization. To establish some new benchmarks for retention, they decided to look at the percentage of people who first used a given mobile app and then used it at least once more in the 30 days after their first use. Never stop testing and optimizing your onboarding process. The Research.

Retention 106

Retention Churn Rate Metrics Software Review 106

www.kalzumeus.com

AUGUST 13, 2012

Almost every first-class e-commerce company treats their house email campaigns like they are the goose that lays the golden eggs, chiefly because they are. For example, I wrote a drip marketing campaign (a series of emails scripted to go out at particular intervals) for WPEngine. How can I sign up for that WPEngine drip campaign?

Email 54

Email Software Review Software Campaign 54

www.rocketwatcher.com

NOVEMBER 8, 2010

Timeframes Days target to prospect – this will vary depending on your campaign but over time you will be able to track and compare similar tactics to each other. I do this by program/campaign so I can compare email campaigns to pure advertising (for example). It can also indicate the effectiveness of your salesforce.

B2B 42

B2B Metrics Marketing Startup 42