Remove Campaign Remove Sales Cycle Remove Software Developers
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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. While thousands of B2B organizations struggle, plenty are able to develop long-term success. Sales cycle length increased. So what does it take?

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A Quick Primer on B2B Conversion Optimization

ConversionXL

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. There are a few things that make optimizing for B2B a different beast: The sales cycle is usually longer.

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Looking for your summer internship? Look no further.

Austin Startup

Internship Title: Marketing Intern Compensation: Unpaid Description: As the Marketing Intern at Thrillbox, you’ll be helping run all internal marketing campaigns for 30,000 users in 115 countries of their mobile app 360 video player. To Apply: Email jobs@Thrillbox.com and reference the Capital Factory intern program. SkimKing SocialMatters.ai

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How to Craft (Or Pivot) Your Agency Value Proposition

ConversionXL

I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. A dramatic example of this is a software development agency offering UX and UI services. “If I found a service or solution to help you with [challenge], would it be something you’d evaluate?” Most B2B buyers know this.

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It’s Not a Conversion Problem, It’s a Customer Development Problem

conversionxl.com

The traditional method of product development, known as the waterfall model , the design and creation of a product follows a very liner, and sequential process. Though the waterfall model is specifically to software development, it’s core principles resonate beyond software and into startups across the board.

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270+ Tools for Running a Business Online

mashable.com

Free CRM – This is a Web-based customer relationship management software that allows for sales force automation. Track leads and manage your sales pipeline. IFM Campaign Manager – A Web-based email list management and marketing tool. Xpenser – Record your expenses with email, SMS, Twitter, IM, and more.