Remove Channel Remove Churn Rate Remove Finance Remove Sales
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One of the Biggest Mistakes Enterprise Startups Make

Both Sides of the Table

The era of VCs investing in successful consumer Internet startups such as eBay led to a belief system that seemed to permeate many enterprise software startups that hiring sales or implementation people was a bad thing. But the “no sales people” mantra isn’t what I’m here to take on. I believe it’s flawed.

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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

= profitable and companies like Amazon who chose to focus on growth > profitability were not losing money on each book sale (ie they were gross margin positive). The reason one would accept losses is when they are investments in fueling faster growth. Poorly calculated LTVs can become BVs (bankruptcy values).

Metrics 150
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Startup Benchmarks

VC Cafe

One question that keeps coming up when speaking with early stage entrepreneurs when it comes to funding, is what metrics the company needs to hit to raise seed/series A/B etc: What’s a good conversion rate? Is my churn rate below the category average? What should our MRR growth be? Software as a Service (Saas) benchmarks.

B2C 141
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Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

It involves collecting and measuring data from interactions with your website, ecommerce store, social media channels, and mobile apps to make decisions based on audience or user behavior. For example, which channels drive the most traffic to your product page? Conversion rate. The number of actions taken (e.g.,

Analytics 106
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#KillerSaaSPitch in 10 Words (Part 2)

Cracking the Code

(You can read the full story here ) #8 Engine Developing a scalable sales and marketing engine is a key element of success for SaaS companies. Here are a few typical models and some of the points I would find interesting to highlight: Enterprise sales (e.g., content development) to generate inbound interest.

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Getting Back Your Series A Mojo

Both Sides of the Table

Seth responded to an entrepreneur’s request for financing and the entrepreneur wrote back a nastygram. But even if a VC is nasty a rant email back isn’t the right way to channel your frustration. Your churn rates are too high. Nothing good ever comes from that – even if you are right. Nearly every one.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . I previously posted a detailed presentation with sales technology tools useful for B2B sales. Many VC funds rely on general-purpose CRM and sales funnel solutions like Copper , Pipedrive, Salesforce , Streak , and ZenDesk.