Both Sides of the Table

APRIL 26, 2016

In product business it is often measured over multiple purchases and assumptions are made about the repeat rates and in the enterprise or services world LTV can be based on churn rates, which are notoriously hard to predict in an early-stage business. One big, beginners mistake people make in LTV is to measure revenue.

Metrics 150

Metrics Cost Acquisition Startup 150

ConversionXL

OCTOBER 30, 2021

However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. Social media, on the other hand, are browsing channels. Campaign Monitor research shows that segmented and personalized emails increase revenue by as much as 760%.

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

NOVEMBER 17, 2022

It involves collecting and measuring data from interactions with your website, ecommerce store, social media channels, and mobile apps to make decisions based on audience or user behavior. For example, which channels drive the most traffic to your product page? The digital analytics metrics you need to know.

Analytics 106

Analytics Metrics Channel Campaign 106

ConversionXL

AUGUST 21, 2014

This equates to a loss of revenue, which requires more and more signups from new customers just to replace what you are organically losing every month. In other words, growth slows, becomes stagnate or worse, churn is so bad, you’re losing more customers than you are gaining every month. Now to the case studies…. The Research.

Retention 106

Retention Churn Rate Metrics Software Review 106

Up and Running

SEPTEMBER 22, 2021

If not, now is the perfect time to get in on this effective and easy-to-implement user acquisition channel. Referral marketing is a user acquisition channel that allows you to leverage your existing user base for growth by incentivizing them with rewards. This is why referral programs are a great low-risk channel. Lowers churn.

Programming 141

Programming Churn Rate Design Campaign 141

ConversionXL

FEBRUARY 1, 2018

It’s no secret that email is the most effective acquisition channels for any marketer. This article will focus on converting a customer through several stages of the buyer’s journey by focusing on seven key emails, from activation to retention to reactivation: Activation. Churn Prevention. Involuntary Churn Prevention.

Marketing 97

Marketing Campaign Software Review Email 97

Up and Running

NOVEMBER 13, 2020

A study by the Aberdeen Group revealed that businesses and brands that offered a consistent digital customer experience across several channels saw 89% of their customers return to them. Yet another study by Exolevel found that 89% of customers expect to have the option to shop for products through any channel they find convenient.

Customer 135

Customer Churn Rate Silicon Valley Retention 135

YoungUpstarts

JUNE 3, 2016

Without an accurate ROAS, it’s impossible to evaluate the success of ads across different channels and to determine how you stack up to competitors. ROAS gets specific when measuring dollars received for dollars spent on each advertising channel. Evaluate every potential channel’s tracking capabilities and relevant metrics.

Metrics 100

Metrics Churn Rate New York City Marketing 100

ConversionXL

AUGUST 12, 2016

A flowing sales funnel is crucial in any business, but even more so with SaaS businesses… Unlike other business models, revenue is generated over an extended period of time. Monthly Recurring Revenue (MRR). Monthly Recurring Revenue, or MRR, is a measure of the predictable and recurring revenue of your subscription business.

Software Review 48

Software Review Metrics Revenue Acquisition 48

ConversionXL

MARCH 5, 2014

The origins of this myth can be traced back to the 1980′s when the Technical Assistance Research Project published research that stated the cost of customer acquisition vs the cost of customer retention was significantly higher. It appears that LTV should be about 3 x CAC for a viable SaaS or other form of recurring revenue model.

Customer 133

Customer Churn Rate Retention Acquisition 133

ReadWriteStart

AUGUST 26, 2022

So first, we were much more sort of with a high growth rate, and we did not even care about how we got the revenue when we got it. And now we are much more careful about revenue quality revenues. But stuff like retention is super important. You can break that down into the inverse of that churn. David Zhang.

Partner 132

Partner Cofounder Retention Acquisition 132

ConversionXL

MARCH 15, 2016

It means that user retention becomes even more important. If users are not onboarded properly, the chances of retention are minimal. In fact, mobile app revenue for 2016 is estimated at $58 billion. A trial-to-paid conversion rate or mobile user-to-customer conversion rate type metric is a good start.

Mobile 48

Mobile Retention Email Software Review 48

maplebutter.com

JANUARY 8, 2013

Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. I would focus on one product and set a goal to generate $1M in yearly revenue from it. I have a proposal written up including full cost and revenue projections. do something else.

Technical Review 44

Technical Review Startup Cofounder Software Review 44