VC Cafe

NOVEMBER 2, 2019

One question that keeps coming up when speaking with early stage entrepreneurs when it comes to funding, is what metrics the company needs to hit to raise seed/series A/B etc: What’s a good conversion rate? Is my churn rate below the category average? What should our MRR growth be? Software as a Service (Saas) benchmarks.

B2C 141

B2C Technical Review Startup Retention 141

ReadWriteStart

AUGUST 26, 2022

The startup didn’t work out, but I found ways to be around it, whether it was on the sales side in Goldman for a few years. But stuff like retention is super important. So how sticky are your customers, and can you break that down to customer retention? You can break that down into the inverse of that churn.

Partner 132

Partner Cofounder Retention Acquisition 132

ConversionXL

NOVEMBER 17, 2022

It involves collecting and measuring data from interactions with your website, ecommerce store, social media channels, and mobile apps to make decisions based on audience or user behavior. For example, which channels drive the most traffic to your product page? This led to a 10% reduction in churn and a 40% increase in NPS.

Analytics 106

Analytics Metrics Channel Campaign 106

ConversionXL

AUGUST 21, 2014

How Groove Reduced Churn by 71% By Defining “Why” Customers Quit. churn rate meant the company’s growth was unsustainable. Leverage what you learn to intervene with high-risk users and lower your churn rate. How to Improve Mobile App Retention Through Customization. Now to the case studies…. The Research.

Retention 106

Retention Churn Rate Metrics Software Review 106

ConversionXL

FEBRUARY 1, 2018

It’s no secret that email is the most effective acquisition channels for any marketer. More specifically, email drip marketing involves delivering the right content to the right recipient at the right time based on how a user interacts with your brand and where they are in the sales cycle. Churn Prevention. Reactivation.

Marketing 97

Marketing Campaign Software Review Email 97

Up and Running

NOVEMBER 13, 2020

With the new chatbot, Splashtop was able to leverage it to initiate conversations along with integrating it to Salesforce to record qualified leads on it, leading to them averaging 1648 chats a month and causing an overall increase of 35% of their sales conversions. Provide a seamless omnichannel customer experience.

Customer 135

Customer Churn Rate Silicon Valley Retention 135

ConversionXL

AUGUST 12, 2016

That’s the sound of potential customers leaking out of your sales funnel. After fighting tooth-and-nail to launch your SaaS business, the last thing you want is a leaky sales funnel to undermine all your hard work. However it comes with it’s own set of challenges, like retention and churn. Customer Churn.

Software Review 48

Software Review Metrics Revenue Acquisition 48

ConversionXL

MARCH 15, 2016

It means that user retention becomes even more important. If users are not onboarded properly, the chances of retention are minimal. For the leading 500 merchants, 42% of all mobile sales generated come from mobile apps. A trial-to-paid conversion rate or mobile user-to-customer conversion rate type metric is a good start.

Mobile 48

Mobile Retention Email Software Review 48

maplebutter.com

JANUARY 8, 2013

Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Do that – nothing else but one product / company / focus and get to $1M in sales with atleast $15% net profit. I also like to get a sale $$$ ASAP. It all depends on where you’re at.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. Social media, on the other hand, are browsing channels.

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

MARCH 5, 2014

The origins of this myth can be traced back to the 1980′s when the Technical Assistance Research Project published research that stated the cost of customer acquisition vs the cost of customer retention was significantly higher. He also emphasizes doing continuous optimization to build a sales & marketing machine.

Customer 133

Customer Churn Rate Retention Acquisition 133