Channel Churn Rate Revenue Search 
ConversionXL
OCTOBER 16, 2022
Measuring customer acquisition for peak effectiveness How to calculate ecommerce customer acquisition cost Calculate much your customers are worth: LTV MRR, churn rates, and other factors that affect your LTV/CAC ratios Find and fix customer acquisition funnel leaks 5 customer acquisition strategies to increase sales and loyalty (with examples) 1.
ConversionXL
FEBRUARY 3, 2022
Channel-level expertise: An understanding of how the channels work (e.g., Airbnb learned its audience used Craigslist to list and search for accommodation. Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. What are their desires?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Both Sides of the Table
APRIL 26, 2016
In product business it is often measured over multiple purchases and assumptions are made about the repeat rates and in the enterprise or services world LTV can be based on churn rates, which are notoriously hard to predict in an early-stage business. One big, beginners mistake people make in LTV is to measure revenue.
ConversionXL
OCTOBER 8, 2021
In most cases, it includes: Salaries of sales and marketing teams Advertising spend on acquiring new customers (Search/Display Ads, Social Ads, Sponsorship, etc.) Therefore, you need to attribute revenue by their monthly cohorts rather than when they converted in order to properly measure ROAS. Segmenting CAC to prioritize channels.
ConversionXL
OCTOBER 11, 2022
In this article, you’ll learn how ecommerce customer retention boosts long-term revenue and the strategies you can use to keep customers coming back. A good retention rate means people continue to choose you over a competitor, deepening customer relationships and reducing churn rate.
ConversionXL
NOVEMBER 22, 2022
Traffic by channel: Find out where your visitors come from Where to track traffic by channel 3. Engagement rate: Learn which content resonates with your audience Where to measure engagement rate 4. Bounce rate: Learn what’s causing people to leave your website What is a good bounce rate? in an app).
ConversionXL
NOVEMBER 17, 2022
It involves collecting and measuring data from interactions with your website, ecommerce store, social media channels, and mobile apps to make decisions based on audience or user behavior. For example, which channels drive the most traffic to your product page? Netflix is a great example of this. Prescriptive analytics.
Expert insights. Personalized for you.
129 
Let's personalize your content