Channel Conversion Dilution Distribution 
Hunter Walker
JANUARY 2, 2017
Acquiring F500 company imagines incorporating this product into their existing channels, or even keeping the product and using it as the launching platform for their further digital initiatives (ie they’re essentially purchasing the company to control its roadmap). Next Level: Buying Customers/Revenue/Distribution. 5 this and.5
ReadWriteStart
JULY 18, 2011
He says that one is too lonely, two is good and three is a great number if they can combine their skills to cover design, development and distribution. The conversation at investment banks was 'why don't we have one of those?'. with a run rate of 12 to 18 months: 6 months of development and then 12 months of distribution.
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Startup Lessons Learned
AUGUST 24, 2009
So I generally feel right at home in these conversations. One is explaining the world as it used to work: the importance of gatekeepers, the scarcity implied by limited distribution, and the resulting quality bar that the industry is so proud of. In other words, they are facing conditions of extreme uncertainty, just like startups.
ConversionXL
FEBRUARY 21, 2018
A number capable of signaling growth, like absolute count of conversions, conversion rate, total revenue, revenue per visitor, cost per acquired customer, among others. Most tools will not be capable of identifying the same user across different devices or browsers, diluting the value of customers who have multi-device journeys.
The Equity Kicker
MAY 14, 2012
demonstrating a repeatable sales model (typically telephone sales, direct sales, or channel sales). identifying a scalable customer acquisition channel. signing distribution deals. demonstrating that signed distribution deals are working. identifying a scalable customer acquisition channel.
ConversionXL
NOVEMBER 6, 2017
What works for first-time customers might have less of an effect on (and be diluted by) people who are returning to buy again. Your experimental controls, Stewart says, need to be equal: sample size, performance range, and distribution of outlier behavior. We see this pattern all the time] outside of a test.’.
ConversionXL
JANUARY 14, 2020
It’s more than just a distribution channel. No conversation in SEO can exclude user intent. on Twitter or Facebook can lead to interesting conversations. The answer is given by user intent: If your existing pages already target a clear intent, and the new feature would dilute it, create a new page for it.
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