Channel Conversion Product Development Silicon Valley 
Version One Ventures
OCTOBER 31, 2016
Growth hacking and growth teams are so commonplace today, at least inside Silicon Valley, that it’s easy to forget that “growth” (as we know it now) is a relatively new phenomenon. Here are some highlights from the conversation. . For example, Zynga was originally built on top of viral Facebook channels.
Seeing Both Sides
FEBRUARY 25, 2016
By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. Yet, the Growth Manager role remains poorly understood, especially outside Silicon Valley.
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Seeing Both Sides
FEBRUARY 25, 2016
By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. Yet, the Growth Manager role remains poorly understood, especially outside Silicon Valley.
Startup Lessons Learned
NOVEMBER 7, 2008
Our goal is to find out whether customers are interested in your product by offering to give (or even sell) it to them, and then failing to deliver on that promise. Most of the time, the experiments you run will have a zero percent conversion rate - meaning no customers were harmed during the making of this experiment.
Steve Blank
SEPTEMBER 10, 2009
In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. They never understood Market Type. Why does Market Type matter? End result?
Startup Lessons Learned
AUGUST 24, 2009
So I generally feel right at home in these conversations. Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). There are too many products clamoring for attention. Most pundits and the people I ask for advice fall into one of two camps.
ReadWriteStart
JANUARY 27, 2011
This partnership speaks to a core philosophy of the program where we encourage entrepreneurs to get as much customer validation as possible before raising too much money, use other people's channels if you can get to them, don't burn too much cash, and all that good fiscal conservative stuff. The answer to the question is neither.
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