Remove Channel Remove Cost Remove Liquidity Event Remove Revenue
article thumbnail

Why Pitching Your Product Is Not Enough For Investors

Startup Professionals Musings

Business model showing costs, pricing, and margins. Potential investors love to see gross margins in the fifty percent range or greater, with recurring revenue through subscriptions, follow-on sales, or services. Five-year financial projections of revenue and expenses. Discussion of likely liquidity events and exit strategy.

Product 145
article thumbnail

These 10 Key Elements Make a Business Plan Fundable

Startup Professionals Musings

Explain in terms your mother could understand, and quantify the “cost-of-pain” in dollars or time. Clearly define the customer, channel, and revenue model associated with this solution. In this section, you need to be passionate about revenue, profit, and volume growth. Industry & market sizing. Exit strategy.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Fund Raising is a Means Not an End

Steve Blank

The test is: If you add one more sales person or spend more marketing dollars, does your sales revenue go up by more than your expenses? What are revenue strategy and pricing tactics? What are revenue strategy and pricing tactics? And what are its costs? How much do they need to own at a liquidity event?

article thumbnail

Investors Expect Ten Essentials in a Business Plan

Startup Professionals Musings

Explain in terms your mother could understand, and quantify the “cost-of-pain” in dollars or time. Clearly define the customer, channel, and revenue model associated with this solution. In this section, you need to be passionate about revenue, profit, and volume growth. Industry & market sizing. Exit strategy.

article thumbnail

Fund Raising is a Means Not an End

Steve Blank

The test is: If you add one more sales person or spend more marketing dollars, does your sales revenue go up by more than your expenses? What are revenue strategy and pricing tactics? What are revenue strategy and pricing tactics? And what are its costs? How much do they need to own at a liquidity event?

article thumbnail

8 Ways An Investor Pitch Differs From A Product Pitch

Startup Professionals Musings

Every customer understands that your solution has to generate more revenue than cost, but you should not put that data in a customer pitch. Partnerships, distribution channels and pricing models should be included. “If Projected revenues and expenses over the strategic period.

Product 120
article thumbnail

These 10 Key Elements Make a Business Plan Fundable

Gust

Explain in terms your mother could understand, and quantify the “cost-of-pain” in dollars or time. Clearly define the customer, channel, and revenue model associated with this solution. In this section, you need to be passionate about revenue, profit, and volume growth. Industry & market sizing. Exit strategy.