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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

So what’s wrong the product development model? The first hint lies in its name; this is a product development model, not a marketing model, not a sales hiring model, not a customer acquisition model, not even a financing model (and we’ll also find that in most cases it’s even a poor model to use to develop a product.)

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How To Find the Right Co-Founders?

Steve Blank

Who can I hire later? Activities define the unique expertise your company needs to deliver the value proposition, customers, channels, customer relationships and/or revenue. (If Or can we outsource these activities to Partners?” Filed under: Customer Development. Customer Development'

Cofounder 335
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Lessons Learned: Customer Development Engineering

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, September 7, 2008 Customer Development Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Its a nice complement on the product engineering side to his customer development methodology.

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Is the Lean Startup Dead?

Steve Blank

He just hired Meg Whitman. Since NewTV won’t be making the content, they will be licensing from and partnering with traditional entertainment producers. NewTV will depend on partners like telcos to distribute the content. the ex-CEO of HP and eBay, as CEO of NewTV. Will consumers want to watch short-form mobile entertainment?

Lean 335
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Everything You Ever Wanted to Know about Marketing Communications

Steve Blank

For example, our goal could be: Create demand for our products and drive it into our sales channel. Create awareness of our company and brand for potential customers. Create awareness for fundraising (VC, angels, corporate partners). Founders ask me all the time whether they should hire a PR agency. The question is when

Marketing 310
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A Simple Map for Innovation at Scale

Steve Blank

How do they become present on new social media and communications channels? How do they connect with a new generation of customers who had no brand loyalty? How to they use the new distribution channels competitors have adopted? Some of the teams even included some of their close partners.

Framework 389
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Why You Need Business Development w/ Hunter Boyle of AWeber

ConversionXL

The importance of the customer feedback cycle & the role it plays for AWeber. How to get your software business to the point where you can hire a business development director. Hunter shares some extremely valuable insights that will prove useful in building beneficial relationships and getting highly qualified customers.

Developer 104