Startup Professionals Musings

FEBRUARY 3, 2011

Modern investors love to first read a two-page summary of your business plan, formatted like a glossy marketing collateral sheet, with text well laid out in columns and sidebars, and a couple of relevant graphics. You may have already found several articles, web pages, or books about writing the perfect executive summary.

Elevator Pitch 226

Elevator Pitch Viral Lead Generation Metrics 226

www.usatoday.com

JULY 16, 2012

To greet renters and hand over the keys, Hertz sometimes hires a stand-in through TaskRabbit, a Web-based company that matches time-deprived people in need of temporary assistants with freelance errand runners who have passed criminal background checks and are looking for extra income. People are telling their parents," says CEO Brian Chesky.

San Francisco 105

San Francisco Technical Review Zimbabwe New York City 105

Both Sides of the Table

AUGUST 2, 2009

Twitter is the new CRM (customer relationship management) channel. Capture the data – the currency of online direct marketing prior to Twitter was the email address. If a brand had your email address and permission from you to send occasional messages to you then you could effectively market new products or services.

Conversion 235

Conversion Management Social Network Philadelphia 235

YoungUpstarts

MAY 24, 2012

In a “hyperconnected, ultra-competitive, and supercluttered marketplace”, doing more of the same big idea advertising on mostly mainstream media channels isn’t going to work anymore. Invent ownable media in online and offline channels to continue the conversation.

Social Media 145

Social Media Channel Curation PR 145

Startup Professionals Musings

FEBRUARY 11, 2010

Modern investors love to first read a two-page summary of your business plan, formatted like a glossy marketing collateral sheet, with text well laid out in columns and sidebars, and a couple of relevant graphics. You may have already found several articles, web pages, or books about writing the perfect executive summary.

Elevator Pitch 138

Elevator Pitch Viral Lead Generation Business Plan 138

Startup Professionals Musings

FEBRUARY 6, 2019

Here are ten examples to get your creative juices flowing: Targeted direct marketing. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. Customer retention with churn modeling. Fraud detection.

Analytics 177

Analytics Retention Social Media Campaign 177

Occam's Razor

SEPTEMBER 19, 2011

With a plethora of digital media channels at our disposal and new ones on the way every day(!), How do you figure out which channels to invest in more and which to kill? How do you figure out if you are spending more money reaching the exact same current or prospective customers multiple times? This is a multi-channel example.

.Net 119

.Net Campaign Channel Analytics 119

Duct Tape Marketing

MAY 9, 2017

They’re still getting a phenomenal number of impressions and click-throughs and interactions from customers. But it seems to me like there’s almost a sort of strategic snippet you know, channel that I think we have to be playing today. What’s your take on that? David: Absolutely.

Search 31

Search Technical Review SEO Small Business 31

Startup Professionals Musings

DECEMBER 1, 2014

Here are ten examples to get your creative juices flowing: Targeted direct marketing. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. Customer retention with churn modeling. Fraud detection.

Analytics 257

Analytics Entrepreneur Retention Social Media 257

ReadWriteStart

NOVEMBER 12, 2010

The problem with this segmentation as a market entry strategy is that these categories are not synergistic. He needs to target a customer who could use all of the related services offered. an advertising and mobile services company that has subscribers and vendors as customers. He discussed Bongo Live! ,

Tanzania 128

Tanzania Africa Entrepreneur Startup 128

Startup Professionals Musings

MARCH 12, 2013

Here are ten examples to get your creative juices flowing: Targeted direct marketing. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. Customer retention with churn modeling. Fraud detection.

Analytics 246

Analytics Retention Startup Social Media 246

Rob Go

AUGUST 10, 2011

As LinkedIn , Zynga , Groupon and other Web 2.0 This naturally leads people to speculate on the still private financials of other Web 2.0 For the most sophisticated brand marketers, this is accomplished through Marketing Mix Modeling where they can directionally attribute a dollar spent to the short-term return in sales.

Advertising 62

Advertising Valuation Channel Distribution 62

Startup Professionals Musings

FEBRUARY 18, 2016

Here are ten examples to get your creative juices flowing: Targeted direct marketing. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. Customer retention with churn modeling. Fraud detection.

Analytics 120

Analytics Retention Social Media Campaign 120

Startup Professionals Musings

JUNE 15, 2016

Digital marketing is the cost-effective place to start, utilizing the internet, mobile phones, display advertising, and other digital mediums. It is search engines, web content, blogs, social media, e-mail direct, on one of many mobile-phone approaches? Determine the best digital channels and marketing objectives.

Marketing 120

Marketing Social Media Channel Startup 120

ConversionXL

NOVEMBER 16, 2011

Web surfers are fickle. Customers will often register on a site simply to view specific content or to use a particular service, and unless the content or service is truly revolutionary, they may not come back a second time. Getting a customer to subscribe to your offer is NOT enough. Well, later rarely comes.

Software Review 85

Software Review Technical Review Widget Email 85

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. Create a Customized Dashboard – Earn Love, Drive Change. #2. Leverage Custom Alerts – Let Data Kick Your Butt Into Action. #3. Create a Customized Dashboard – Earn Love, Drive Change!

Analytics 145

Analytics Metrics API Web 145

VC Cafe

SEPTEMBER 5, 2012

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

API 167

API Viral Startup Retention 167

YoungUpstarts

SEPTEMBER 27, 2016

Hopefully you’ve given some thought to your brand : what makes you different and memorable, your product/market fit and your audience. Now it’s all about getting your brand in front of the right customers. And better search engine rankings means more visitors and more customers. No coding wizardry needed. Need more proof?

Channel 100

Channel Social Media United States Email 100

YoungUpstarts

DECEMBER 7, 2017

Several trends come and go, some come to stay, but the latest in a portfolio of tools that are guaranteed to attract customers and keep them loyal to the brand is the trend of using AI, Wi-Fi analytics and automated marketing platforms to carry out triggered marketing.

Marketing 124

Marketing Analytics Campaign Email 124

Women Entrepreneurs Can

JANUARY 19, 2021

Effective marketing is at the core of any online strategy. However, all too often, people think that effective marketing is simply knowing how to advertise. Direct marketing like that is useful, and it is one of the best ways to get a short-term surge of customers when you start a campaign. Understand the Funnel.

Marketing 52

Marketing Social Media Campaign Advertising 52

Occam's Razor

MAY 27, 2015

It saddens me deeply that they are not being able to take full advantage of all the new product, marketing, customer relationship opportunities in front of them. The web is dead. Mobile web is dead. Yes, you can get some weak demographic or, a bit better, psychographic signals from surveys TV channels or magazines did.

Analytics 60

Analytics Marketing Mobile Audience 60

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

I have a few contractors to do the technical side of my work and a customer support person, but that’s it. I didn’t have that contractor doing customer support. The difference here is the entry-level cost to buying web property, not physical property, is much lower than what it is to buy real-world properties.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

mashable.com

JULY 18, 2012

Google bought web 2.0 In July 2007 Google acquired web security and archiving company Postini for $625 million. Google bought web 2.0 In July 2007 Google acquired web security and archiving company Postini for $625 million. Subscribe to the Business channel. On2 Technologies. ITA Software. 7,271 followers.

San Francisco 104

San Francisco Acquisition Social Media Mobile 104

Lightspeed Venture Partners

DECEMBER 3, 2010

Real time web usage outpaces business models. Similarly, the check-in services are attracting experimental budgets from national retailers as well as forward thinking small businesses who are eager to attract new customers into their stores, and reward regular customers. Yet these platforms are only two to three years old.

Internet 114

Internet eCommerce Advertising Flash 114