ConversionXL

NOVEMBER 23, 2022

A marketing strategy should include a go-to-market plan that is sales-led and product assisted. Product should be your main channel for customer acquisition, retention and expansion. And the content you create will differ depending on the channel: long-tail, pain-point content for SEO, or conversion-engineered landing pages for PPC.

B2B 94

B2B Marketing Curation PPC 94

View from Seed

MARCH 3, 2015

We started with a general webinar about how to turn your website into a marketing machine, then we went on to SEO, then blogging, then social media. We would give things a few different tries, whether it was trying a topic (like social, SEO, etc.) EM: My rule of thumb is to look at the length of the sales cycle.

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

www.forentrepreneurs.com

FEBRUARY 2, 2010

Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. This human touch can be as light as email follow ups, or as much as inside sales people doing multiple sales calls and demos.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

VC Cafe

MARCH 15, 2016

To begin with, let’s illustrate the sales process with a simple graphic of the funnel that comes from an excellent post on Stratechery about marketing channels. Another way for you to get customers is to go after a certain group of prospects by cold calling and mass email, this is called Outbound Sales.

Sales 60

Sales Marketing Sales Cycle B2C 60

ConversionXL

OCTOBER 22, 2018

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. It was a significant chunk of the marketing budget and came at the expense of other channels. Why do I say that?

B2B 131

B2B Marketing Analytics Campaign 131