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Growth Marketing: The Skills and Frameworks You Need

ConversionXL

You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. The growth marketing approach to this problem would be to develop a series of experiments. Using your analytics data, you can uncover which channels drive action at each stage of the funnel. What is growth marketing?

Framework 102
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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

And given your stage of development you sure better at least know what your goal is. If you can break this down by channel that you’ve acquired them from this is obviously better. How many through SEM? The next step after measuring the customers you’re adding is to add the “cost to acquire” by channel. Is it 4/1,000?

Metrics 346
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PPC Basics Explained — PPC Management for Small Businesses

Up and Running

Especially when the world, and your customers, are shifting to digital channels for entertainment, shopping, and communication with brands. So why is this important to know as you sift through all the potential marketing channels you could choose from? It is often used interchangeably with SEM, or “Search Engine Marketing.”

PPC 81
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Automating Your Webinars The Engaging And Delightful Way

Duct Tape Marketing

As a revenue-driven founder specializing in sales and business development, Melissa has learned how to build companies with very few resources — by automating what she could, outsourcing wherever possible, and inspiring talented people to join her team with shared focus and enthusiasm. eWebinar.com. Like this show? Duct Tape Transcript.

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How to get distribution advantage on the iPhone

Startup Lessons Learned

Even with only a few months of development, third parties have crammed every single category in the store full of apps. All I see is a name, an icon, a price, the developers name, and a review star-rating. There are other models, in other distribution channels. And what distinguishes a good app? I cant really tell.

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Why Every Company Needs a Growth Manager

Seeing Both Sides

By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. Why don’t users come back to the application after the initial download? Why aren’t users responding to special offers?

article thumbnail

Why Every Company Needs a Growth Manager

Seeing Both Sides

By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. Why don’t users come back to the application after the initial download? Why aren’t users responding to special offers?