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HOW TO: Build an App for Your Small Business

mashable.com

This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. So, you’re a small or medium-sized business, and you want to build a Facebook, mobile or web app. Do a web search to find platform-specific tools.

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HOW TO: Hire the Perfect CTO

mashable.com

With development teams often based around the world, being the center of communication and progress can either lead to a tremendously successful strategy or a bottleneck that can slow down an entire company. Organization and Execution Your new CTO should be able to handle your development team so that projects run along smoothly.

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Lessons Learned: Product development leverage

Startup Lessons Learned

The idea of leverage is simple: for every ounce of effort your product development team puts into your product, find ways to magnify that effort by getting many other people to invest along with you. So we tried to craft a strategy that would give us the product development leverage we needed to serve all customers.

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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

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53 Top Conversion Optimization Tools Reviewed by Experts

ConversionXL

Vlad Malik from www.goodui.org gave a review of A/B Tasty: Vlad Malik : “The things I like about ABTasty I like a lot. Here’s a review from Andrew Anderson from Malwarebytes : Andrew Anderson: “ Pros – Offers the best in-product segmentation available. Browserling offers live interaction, web-based browser testing.

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Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

In Google Analytics there are five parameters: Source, Medium, Campaign, Term and Content. Check with the web analytics tool you use, every single tool allows you to do this, though each has a nuance you have to absorb. You can track mobile websites just fine with your standard web analytics tool. I kid a little of course.

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How HTML5 Is Aiding in Cross-Platform Development

mashable.com

Sourcebits offers design and development services for iOS, Android, Mobile and Web platforms. As the mobile application space continues to explode, developers are increasingly using HTML5, JavaScript and CSS3 to aid in the creation of web apps and native mobile apps. This is particularly true for mobile devices.