YoungUpstarts

MAY 24, 2012

In a “hyperconnected, ultra-competitive, and supercluttered marketplace”, doing more of the same big idea advertising on mostly mainstream media channels isn’t going to work anymore. Lance Armstrong partners Nike for Livestrong ( source of image ). . Use direct marketing and promotions to encourage purchase.

Social Media 145

Social Media Channel Curation PR 145

Startup Professionals Musings

JANUARY 11, 2015

Focus on marketing and indirect channels to get the message out quickly. Direct marketing is generally not scalable, especially on low-cost high-volume products. These days, heavy marketing is always required to make your startup visible and scalable amid the flood of information from all sources to all customers.

Hockey Stick 120

Hockey Stick Intellectual Property Non-Compete Business Model 120

Duct Tape Marketing

OCTOBER 27, 2017

That’s true where marketing is concerned too- we usually focus first on digital marketing. You may be overlooking other channels that are even more effective than what’s thought of as traditional offline channels. Online and offline marketing need to work together, for best results. Here’s how. Get a free burger!

Marketing 50

Marketing Redemption Channel SMS 50

Startup Professionals Musings

FEBRUARY 6, 2019

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Then companies can determine promotional effectiveness by narrowly defined customer segments, by location, or by delivery channel. Companies need the same service on partner and acquisition candidates, even vendors.

Analytics 177

Analytics Retention Social Media Campaign 177

Duct Tape Marketing

DECEMBER 11, 2019

I think the marketers will abuse any channel that they get their hands on. I would say bad marketers will abuse any kind of that they get their hands on. And it’s more… Marketing is much more about understanding what the customers like. So text marketing. So we started with that.

Marketing 40

Marketing SMS Channel Conversion 40

Startup Professionals Musings

DECEMBER 1, 2014

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Then companies can determine promotional effectiveness by narrowly defined customer segments, by location, or by delivery channel. Companies need the same service on partner and acquisition candidates, even vendors.

Analytics 257

Analytics Entrepreneur Retention Social Media 257

ReadWriteStart

NOVEMBER 12, 2010

We discussed marketing, advertising and direct marketing agencies as being the best channel partners for him. Taha needs to grow both bases, but subscribers a bit ahead of vendors. A larger subscriber base is needed to get better vendors to sign up. Again, a bit of spray and pray is going on here as well.

Tanzania 128

Tanzania Africa Entrepreneur Startup 128

Startup Professionals Musings

MARCH 12, 2013

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Then companies can determine promotional effectiveness by narrowly defined customer segments, by location, or by delivery channel. Companies need the same service on partner and acquisition candidates, even vendors.

Analytics 246

Analytics Retention Startup Social Media 246

Startup Professionals Musings

FEBRUARY 18, 2016

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Then companies can determine promotional effectiveness by narrowly defined customer segments, by location, or by delivery channel. Companies need the same service on partner and acquisition candidates, even vendors.

Analytics 120

Analytics Retention Social Media Campaign 120

Rob Go

AUGUST 10, 2011

David is a partner at Rockfish Brand Ventures, the investment arm of Rockfish Interactive , a leading digital agency focused on brand and consumer marketing. Direct marketers and retailers take a more direct path in ROI, directly attributing sales to a particular channel. Twitter’s Role in Acquire.

Advertising 62

Advertising Valuation Channel Distribution 62

Duct Tape Marketing

NOVEMBER 17, 2022

Not everybody wakes up one day and says, I think I'm gonna start a marketing business that caters to the senior living space. John , so well, myself and my business partner Andrea. I was in sales and marketing, and Andrea was in operations and dementia care. So how did you come to where you are now? No one can argue with that.

Differentiation 73

Differentiation Sales Cycle Audio Networking 73

Mike Michalowicz

SEPTEMBER 8, 2015

Get involved with direct marketing, go into media (news channels, radio shows, etc) to build credibility. Corporate Partners. Get involved with direct marketing, go into media (news channels, radio shows, etc) to build credibility. Focus on what comes naturally and what you’re good at.

Fractional CTO 60

Fractional CTO Cofounder Early Stage Social Network 60

VC Cafe

SEPTEMBER 5, 2012

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

API 167

API Viral Startup Retention 167

ConversionXL

DECEMBER 30, 2015

So, what’s the truth about the state of email marketing in eCommerce? In 2013, Custora declared that email accounts for more than 7% of all eCommerce user acquisitions , making it the 2nd most effective acquisition channel (behind search). Direct Marketing vs. Transactional: Which Is Best? Not necessarily.

eCommerce 48

eCommerce Email Conversion Marketing 48

Up and Running

FEBRUARY 23, 2016

Learning to do market research is that step you really can’t skip, because while it certainly helps if you know what you want to grow, you’re still going to need to know who is going to buy your products, where you’re going to sell them, and how you’re going to do this, all while taking competitors into consideration.

Colorado 60

Colorado Southern California Business Plan Oregon 60

ConversionXL

JANUARY 26, 2017

Broad data about email marketing reinforces the fact that it is an effective and powerful medium for customer engagement. The Direct Marketing Association’s (DMA) 2015 National client email report tells , “Email has an average ROI of $38 for each $1 spent.” Recommendations for other products your customer may like.

Retention 48

Retention Email eCommerce Software Review 48

ConversionXL

JULY 20, 2019

So what’s the truth about the state of email marketing in ecommerce? A few years ago, Custora declared that email accounts for more than 7% of all ecommerce user acquisitions, making it the second-most effective acquisition channel (behind search). Promotional vs. transactional emails. Does one work better than the other?

eCommerce 90

eCommerce Email Conversion Marketing 90

mashable.com

JULY 18, 2012

Subscribe to the Business channel. This is a emerging industry and GLIIF is poised to capture a large market share in a very short period of time. GLIIF’s initial offering includes a brand-able and blend-able custom encrypted image at a low cost of entry, pre re-direction marketing services and full analytics.

San Francisco 104

San Francisco Acquisition Social Media Mobile 104

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

I just added more advertising until I combined multiple channels of income and generated some good return that way. He runs that as a passive income stream, so that’s another strategy, especially if you already understand direct marketing and that’s your business. I did that with pretty much every website I own.

Technical Review 76

Technical Review Software Review Prospectus Audience 76