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A Guide to Reputation Management: Build an Audience of Superfans

ConversionXL

This process helps you to build an audience by identifying opportunities to: Leverage relevant hashtags; Attend popular trade shows; Make appearances on or sponsor well-liked podcasts; Run social media ads against audiences who follow specific accounts; Team up with large publications (press releases, guest posts).

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Retail Reimagined: 9 Trends for the Future of Physical Retail

ConversionXL

Having an online presence alongside a physical store alone isn’t enough: your channels need to work together to build a holistic experience. Omnichannel retailing is a fully-integrated approach to commerce, providing shoppers a unified experience across all channels or touchpoints. Brian Berger. A focus on local.

eCommerce 155
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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

The concept of content advertising is a relatively new one. Influencer Marketing defines it as: “…creating content that will be promoted through paid distribution channels like sponsored placements, advertisements, and pay-per-click campaigns. Another great use of content advertising can be found in email marketing.

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Top 14 Sites to Promote Your Startup

ReadWriteStart

You can run ads, post on social media, or even go old-school and hand out flyers. In New York, San Francisco, and the world over, investors are having lunches just talking about it. The media group has a website and social media channels that are dedicated to helping Under30 CEOs and entrepreneurs.

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5 effective networking strategies in the digital age

The Next Web

Brian Honigman is a marketing consultant, a freelance writer and a social media enthusiast. After cultivating that relationship for some time, the company eventually hired me to help lead its social media , SEO efforts and other marketing needs. This post originally appeared on AdKnowledge.

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2017 Construction Marketing STAR Awards – Winners Announced

YoungUpstarts

All types of digital marketing continue to gain traction including social media and video. ”. 2017 STAR Award winners are notified by email and mail, and receive a frame-quality certificate. Carpenter Contractor Alliance of Metro New York. Channel Marketing. Channel Marketing. New Product Launch.

Marketing 190
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How to Launch a Publishing Company From Scratch

The Startup Magazine

This should involve multiple channels, particularly social media. Another way you can promote your startup is through email. To make the most of this platform, create a newsletter that offers tips and advice for novice writers who want to be on the New York Times best-seller list.