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HOW TO: Build an App for Your Small Business

mashable.com

This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. So, you’re a small or medium-sized business, and you want to build a Facebook, mobile or web app.

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Never Mind the Valley: Here's Paris

ReadWriteStart

If you're capable of seeing past the old stones of Paris and the picturesque rural villages, you'll realize that France is every bit as technologically advanced as any other Western country - more so in some areas. Want to start up in France? so it shouldn't be long till they hop across the Channel. So what are you waiting for?

France 163
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Making Social Media Work For SMEs

YoungUpstarts

Small businesses rarely have the time or resources to invest in outsourced customer service support, and some are finding it more efficient to serve customers via social media platforms: one LinkedIn study from 2014 revealed that 81 percent of North American SMEs use social media [5]. A number of free tools will help you do this.

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4 Considerations for Expanding Your Startup to International Markets

mashable.com

BonitaSoft has offices in France, the U.S. Now more than ever, social media channels are increasingly the norm, so further investing in community activities like meet-ups and workshops can add a face-to-face element — one that is extremely valuable. from France.

France 77
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5 Hot Ecommerce Trends to Watch

mashable.com

However, some individuals or small businesses have found success through affiliations with major retailers. Andrasick says, “Smaller stores aren’t saddled with anachronistic organizational structures that segment a business by channel, such as store, catalog or digital.”. Topics to follow. e-Commerce. 671 followers.

eCommerce 101
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Pick the Perfect Name for Your Startup

mashable.com

Frances McInnis is a journalist and crossword enthusiast based in New York City. Johnson also says that search engine issues have affected the style of names. People consciously try to create names with unique keywords so theirs will be the only result in targeted Google searches. He says that intentional Web 2.0 Is It Sticky?

Naming 94
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LinkedIn Explores What It Takes To Be an Entrepreneur [INFOGRAPHIC]

mashable.com

[INFOGRAPHIC] How Agencies Are Spending Online Media Budgets [INFOGRAPHIC] Global Internet Traffic Expected to Quadruple by 2015 [INFOGRAPHIC] The History of Advertising on Twitter [INFOGRAPHIC] What Makes the Modern Media Agency [INFOGRAPHIC] How Does the iPad 2 Compare to the Tablet Competition? Publisher Platform (P3). startupcto