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Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

Occam's Razor

In my case I'm looking at Social Media (boss LOVES social!), A common source of such benchmarks (be it digital marketing or SEO or Landing Pages or anything really) is extensive surveys an organization might send out to a hand selected group or tweeted to the masses via social media. Direct Traffic (I get a lot of it!)

Analytics 133
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30 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

Having clients in America, Iceland, Denmark, Swiss and other European countries is very interesting & educative for me. Brands were no longer discovered in traditional media only; instead, consumers were discovering and embracing brands through cross-channel experiences in traditional media and searching online.

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Great Storytelling With Data: Visualize Simply And Focus Obsessively

Occam's Razor

The Directors, the Marketers, the Optimization employees and our resident social media gurus. To come up with the so what for the above user behavior, two posts for you: Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models and Multi-Channel Attribution: Definitions, Models and a Reality Check.]. #6. Conversation.

Stock 60
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The Story of Techbikers (You can Play a role too)

VC Cafe

I was traveling in India with my wife when the Icelandic volcano Eyjafjallajökull erupted, wreaking havoc in air travel worldwide. If I could motivate the founders and community members to channel all of their passion and perseverance into doing something for the good of society?—?we Qosmic Qadence. we will have a win-win.

Laos 138
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Data Visualization Inspiration: Analysis To Insights To Action, Faster!

Occam's Razor

At a glance you can see all the big clusters of sources (close to the channels view in Google Analytics). If you are interested in any particular channel, Miscellaneous as an example, you can click on it and… boom! My initial thought was to have Channels are the plotted dimension (where you see Country). It is pretty nice.

Analytics 143