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Lean Business Tips: Marketing Channels on the Cheap

crowdSPRING Blog

Startups and small businesses face a steep learning curve when it comes to online marketing. At crowdSPRING we have experimented with virtually every online marketing strategy and tactic available, often with negative results. Numerous studies have shown that online marketing can be a financial loser for many companies.

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HOW TO: Hire the Perfect CTO

mashable.com

a New York-based sizzle reel production company specializing in promotional videos for PR and marketing professionals, and the Young Entrepreneur Council. Shama Kabani , Marketing Zen. Have an account? Look for someone who has experience working with a startup, and has an entrepreneurial attitude. Look for passion and skill!

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Lighting the match – going viral

Berkonomics

Not every social network is a Facebook or Instagram. Retail or end user web sites do not even receive limited notice without being discovered through a real marketing program, aimed at finding the flywheel effect (the moment. Dave’s syndicated cable show: The Berkus Report. Second: channels. Third: cost.

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From CRM to CXM: Walking the Customer Journey

Venture Chronicles

Social technologies that are widely available today enable, for the first time, customer experience innovation at large scale. I like to think about content in the same manner by which marketing people think about media, there is stuff you own, stuff you buy, and stuff you earn.

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Corporate Venture Capital: Obligatory or Oxymoron?

David Teten

Her work included heading Nokia’s location-based services business and app portfolio for emerging markets, which she built from a back-of-a-napkin idea to a 100-person organization with over 10 million users. At Virgin Mobile USA, Mari led early initiatives in mobile commerce, social networking and advertising.

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YouTube Marketing And Analytics: A Primer For Magnificent Success

Occam's Razor

YouTube Marketing and Analytics Framework for Success. According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network as of mid-2013. The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. It is a social network (like Facebook).

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4 Considerations for Expanding Your Startup to International Markets

mashable.com

The first step in the process of expansion is identifying which markets are of the most strategic significance to your business. Once you’ve targeted a market, however, things can quickly become convoluted and overwhelming. With that in mind, here are four tips for entrepreneurs looking to expand globally.

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