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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

It’s always fun debating companies with Dana because she’s always so knowledgeable on deals – particularly those in the digital media, ad-tech and eCommerce spaces. Current round: $8mm in Series B from RRE Ventures (Will Porteous)(lead), SoftBank, Hearst Interactive Media, SV Angel (Ron Conway), Founder Collective.Total raised: $11.5mm.

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Entrepreneurs are Everywhere Show No. 32: Evangelos Simoudis and Ashok Srivastava

Steve Blank

A thought leader in the area of big data analytics, social media, optimization, machine learning, and data mining, he also served as a Venture Advisor focusing on big-data analytics at Trident Capital , and was on the advisory board of several startups. . . It included things like advertising, marketing analytics, cyber security.

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Podcast Strategy: A Roadmap for Businesses

ConversionXL

Podcasting as a marketing channel. I’m a strong believer in not jumping into a technology, channel, or media format just because everyone else is doing it. While it can generate more tangible results, other channels are usually more effective. Podcasts’ popularity means opportunity—and competition. to support the show.

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5 Myths About Building A Successful Brand And Business

YoungUpstarts

by Rachel Strella, founder of Strella Social Media. Some tips for helping you get you there include: Have a good website to serve as your business’s online hub (ideally, one with an Open-source CMS that’s feature-rich and offers the opportunity to take advantage of integrations, such as those for SEO and social media).

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8 Ways That Blogging Will Kickstart Your Startup

Startup Professionals Musings

If you post on industry sites, or get syndicated to popular sites, your scores and visibility will go up even more. Blogs are a great way for potential business partners to find each other, and build a social media relationship before getting into the hard negotiations of who gets how much. Start building your customer community early.

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How to Navigate & Attract New Leads in The Dark Funnel

ConversionXL

They’re having conversations with colleagues, researching on social media, and listening to podcasts about the product or industry and learning where your brand fits in. In this post, we’ll uncover the dark funnel and show you how to win customers on the channels companies often overlook. . Social media platforms (e.g.,

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Transcript of How to Turn Marketing Costs Into Profit

Duct Tape Marketing

And then I think in a lot of ways it’s become air for every sort of channel and element and, even as you suggest in your last book, a business model in itself. I think a lot of that has to be hey, if we do this thing that we think will be more convenient, it will actually let us sell security systems, for example.

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