ConversionXL

AUGUST 24, 2021

A content marketing manager’s role may focus on overseeing the production and execution of content across social media, the company’s website, email, and other channels. A digital product marketing manager’s role will focus on a tech product, ensuring all channel communications are optimized and aligned with its positioning strategy.

Management 141

Management Marketing Campaign Social Media 141

ConversionXL

JANUARY 24, 2017

Everyone has railed against these practices ( including us , many times), but it still seems that much of the industry is focused on short term metrics and surface level changes. With the overlapping areas of marketing or product with optimization, it helps to be skillful at one of the former areas.

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

Seeing Both Sides

FEBRUARY 25, 2016

By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. Growth Managers also need to be fluent in the full spectrum of acquisition channels at their disposal.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. Growth Managers also need to be fluent in the full spectrum of acquisition channels at their disposal.

Management 20

Management Analytics Technical Review Framework 20

YoungUpstarts

FEBRUARY 11, 2019

Easy does it: The right CRM can work magic, serving as a single platform that can span across the entire breadth of an organization — sharing information and providing value for customer service, sales, product development, management, operations and more. Today’s best SMB-focused CRMs capture metrics more effectively than ever before.

Artificial Inteligence 127

Artificial Inteligence Sales Cycle Colorado Retention 127

Startup Lessons Learned

AUGUST 24, 2009

Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). There are too many products clamoring for attention. Test-marketing is now easier than ever before, thanks to leveraged distribution channels like AdWords and Facebook. Is that a lot?

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Startup Lessons Learned

APRIL 14, 2009

Every board meeting, the metrics of success change. Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. And what of the product development team? And yet, their investors are frustrated. Go on an agile diet quickly.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Startup Lessons Learned

DECEMBER 14, 2009

A business that strives for something like this should absolutely be charging money from day one, in order to establish baselines for their two key metrics: CPA (the cost to acquire a new customer) and LTV (the lifetime value of each acquired customer). Take the minimum viable product , for starters.

Customer 156

Customer San Francisco Viral Lean 156

ConversionXL

APRIL 3, 2018

Assign content & channels for each experience. Identify your channels. Email & ads are the 2 big communication channels. Messenger will become the biggest channel over the near years. more activity and engagement than any marketing channel, better than email, paid, physical mail. Start with retention.

Retention 106

Retention Artificial Inteligence Channel Email 106

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Product 2. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

AUGUST 30, 2018

It slows product development. The key is to connect user research to an improved user experience and, in turn, an increase in customer retention, leads, or any other metric for which C-suite members are accountable. Include notes from your internal team that explain how insights are influencing product development.

Design 111

Design Framework Product Development Technical Review 111

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. As the channel gets more and more crowded, just launching an app in the store is getting worse and worse as a strategy for each new entrant. I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition.

San Francisco 68

San Francisco Lean Retention SEM 68

ConversionXL

FEBRUARY 9, 2016

They need products that are really working in the market. This means users love it, that there’s lots of retention and engagement, even at small numbers. Without metrics or data, a growth hacker can feel out of place and uncomfortably exposed. Andrew Chen , Uber : “Startups don’t need growth hackers – at first.

Retention 48

Retention Metrics Acquisition Conversion 48

www.vccafe.com

MARCH 11, 2013

Startup Metrics for Pirates â?? SaaS Metrics Tutorial â?? customer retention, churn reduction, lifetime value. Great for visualizing work of product development. Roku Channel Store. Startup Foundry tools list. Small Business tools list. Lean Startup Circle â?? Google Group for startup advice. Performable â??

Software Review 53

Software Review Technical Review Startup 53

ConversionXL

APRIL 3, 2019

There are tons of metrics you can monitor: Conversion rate; Bounce rate ; Click-through rate ; Pageviews; Lead captures; Purchase conversion rate. Then they noticed that they’d been cannibalizing other channels—people converting as referrals were leads already acquired from other channels. Do your research! Do your research!

Artificial Inteligence 114

Artificial Inteligence Technical Review Metrics SEO 114