Channel Portfolio PPC SEO 
ConversionXL
FEBRUARY 19, 2016
You’d think conversion optimization and SEO should play together nicely, right? There are issues that I’ve heard marketers bring up where there can be a conflict between CRO and SEO. In addition, in silo’d teams or with limited budgets, there can be tradeoffs and decisions to be made between investing in CRO or SEO.
Occam's Razor
OCTOBER 21, 2013
This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. As an analyst, I was upset that this change would hurt my ability to analyze the effectiveness of my beloved search engine optimization (SEO) efforts – which are really all about finding the right users using optimal content strategies.
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Hearpreneur
FEBRUARY 13, 2022
Omni-channel messaging will become even more crucial as more organizations adopt this strategy, especially during a pandemic. Rather than depending just on SEO, marketers will need to optimize picture sitemaps and employ descriptive filenames for photos that are identified by search engines. Thanks to David Wurst, Webcitz ! #4-
Duct Tape Marketing
APRIL 14, 2022
They can keep doubling down on advertising with the digital goliaths of today or begin to diversify and invest in other marketing channels, with an eye toward the future. What makes it scalable and more of a marketing channel is that it's managed using software. John Jantsch (05:42): Is, is as opposed to just another channel.
Occam's Razor
AUGUST 9, 2016
SEO & PPC, Because You Should! You spend money on SEO and PPC. If this were your data, start with questioning your PPC landing page strategy and then move to looking at your top SEO landing pages, and then look at bounce rates and next page analysis for those that stay. Jump-Start Your Learning.
Occam's Razor
JULY 22, 2013
Identify gaps in our content/engagement/channel strategy on the web, 2. If I'm doing SEO for keyword cluster xyz, what am I really solving for? Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. Oh, and what is that small SEO effort at the very top?
Hearpreneur
JULY 20, 2018
That idea extended beyond the colors to the name when I started to think about how to position my agency as not just doing SEO or PPC. So often a marketing company will have a name that really makes it appear to only be a Social Media or PPC or SEO company and that was something I really wanted to avoid.
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