Channel Search SEM Social Network 
YoungUpstarts
NOVEMBER 6, 2019
Most advertisers continue to increase their digital marketing spend in 2019 as billions of consumers are using online social media as a jumping off point into purchase decisions. With more money flowing into digital marketing, the digital channel mix continues to grow in complexity. Raw Traffic. Current Customers.
Both Sides of the Table
APRIL 4, 2011
If you can break this down by channel that you’ve acquired them from this is obviously better. How many through SEM? The next step after measuring the customers you’re adding is to add the “cost to acquire” by channel. per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate.
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Startup Professionals Musings
MARCH 16, 2014
Use social media and Search Engine Marketing (SEM) to start. Put out regular press releases for search purposes and general visibility. Find partners and channels which are complementary, and not directly competitive. A blog is critical, and essentially free (your cost is creating content).
Up and Running
JULY 26, 2016
Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. If you are measuring these two correctly, you can make simple rules/decisions based on your results: If the CAC is over twice the LTV don’t even bother—this channel is likely not going to work. Google AdWords or SEM (expensive).
Startup Professionals Musings
JANUARY 17, 2013
Use social media and Search Engine Marketing (SEM) to start. Put out regular press releases for search purposes and general visibility. Find partners and channels which are complementary, and not directly competitive. A blog is critical, and essentially free (your cost is creating content).
Startup Professionals Musings
APRIL 4, 2015
I agree with my friend Lon Safko, and his classic book “ The Social Media Bible ,” which asserts your team can be successful at social without the cost of an expensive expert or agency, by following these five basic steps: Start with the dominant players. Top social networks are Facebook (1.2 billion users).
Startup Professionals Musings
DECEMBER 7, 2010
Use social media and Search Engine Marketing (SEM) to start. Put out regular press releases for search purposes and general visibility. Find partners and channels which are complementary, and not directly competitive. A blog is critical, and essentially free (your cost is creating content).
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