Fred Wilson had an excellent post up this morning titled Social Media’s Secret Weapon – Email. completely agree that email is the key communications channel for social media and have written about this before in posts like 100% Click Through Rate ,  Email – The Original Social Graph and Email Is Still The Best Login. MORE >>

This time it's the power--or, in my opinion, the lack thereof--of small business social media marketing. went to the opposite end of the opinion spectrum and recruited Dave Kerpen , founder and CEO of Likeable Media and author of the NY Times bestseller Likeable Social Media. You're not the only one. category. MORE >>

Social Media Monitoring evolved out of the explosion of non-traditional media channels developed in the last decade combined with the increased velocity of information flow as a consequence of viral information sharing. In its most pure form social media monitoring is both listening and responding to social channels. MORE >>

Now that more and more organizations are investing time and money into social media participation, people are looking for ways to measure the return in terms of direct business rather than fans, friends and followers. But, this seems to be in direct opposition to the common advice offered about social media participation. MORE >>

Twitter is amongst new media channels that are challenging how we communicate, with whom we communicate and perhaps most fundamentally how we (Marketers) influence people. Sadly execution and analysis of these new social media channels has been hobbled by old world thinking. My new book Web Analytics 2.0 Klout. MORE >>