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HOW TO: Hire the Perfect CTO

mashable.com

He is a serial entrepreneur, internationally syndicated columnist, angel investor, public speaker and author of the best-selling book Never Get a “Real&# Job: How To Dump Your Boss, Build a Business and Not Go Broke.

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From CRM to CXM: Walking the Customer Journey

Venture Chronicles

And it is certainly possible for a technology to provide benefit across multiple strategies–CEM and CRM–particularly technologies that are being transformed by the new consumer power afforded by social media. The big shift in web content is how user generated content is being captured and re-used.

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Lighting the match – going viral

Berkonomics

Not every social network is a Facebook or Instagram. Retail or end user web sites do not even receive limited notice without being discovered through a real marketing program, aimed at finding the flywheel effect (the moment. Dave’s syndicated cable show: The Berkus Report. Second: channels. Here is my list.

Viral 71
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Startup Investor Makes a Deal: Engineers for Equity

mashable.com

With more than 40 million monthly pageviews, Mashable is the most prolific news site reporting breaking web news, providing analysis of trends, reviewing new Web sites and services, and offering social media resources and guides.

Equity 74
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YouTube Marketing And Analytics: A Primer For Magnificent Success

Occam's Razor

The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. Some brands have channels with content that is rarely updated or it is just a digital repository of their TV commercials. It is a social network (like Facebook). Owned Brand Channel. Everyone wins.

Analytics 149
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5 Hot Ecommerce Trends to Watch

mashable.com

What follows are five ecommerce trends that illustrate the direction that online shopping is headed, as well as some insight and strategies that will allow businesses and consumers to better navigate the uncertain seas of web-based retail. Mobile devices are fast becoming the preferred method of accessing the web. Web Video Roundup.

eCommerce 101
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How to Pick the Right Name for Your Business

mashable.com

When inspiration strikes, it’s all too tempting to start envisioning your company logo, web design, signage, business cards, etc. Subscribe to the Business channel. The name I chose is scovry and the website ( [link] ) that it goes to is a social media based search engine that displays results in a “spy” type format.

Naming 97