SVPG

AUGUST 10, 2014

In this world, each product manager would worry about the cost structure of their product, the marketing plan, sales forecasts, contribution and profitability. The origin of this question comes from the days when companies had a portfolio of products where each product represented one or more SKU’s. Think consumer packaged goods.

Churn Rate 71

Churn Rate Forecast Portfolio Leadership 71

Up and Running

AUGUST 21, 2014

What a lot of companies or startups don’t realize is when you put up forecast together, it’s difficult if you’re a startup. What a lot of companies or startups don’t realize is when you put up forecast together, it’s difficult if you’re a startup. Those things are all really hard to just get.

Metrics 84

Metrics Startup Churn Rate Forecast 84

Up and Running

MAY 1, 2014

Your business plan isn’t complete without a financial forecast. Every business is solving a problem for its customers and filling a need in the market. Who is your ideal customer? If you can show that your potential customers are already interested in—or perhaps already buying—your product or service, this is great to highlight.

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

Seeing Both Sides

OCTOBER 24, 2015

There has been a lot of good stuff written over the years on the topic of calculating customer lifetime value (LTV). One important component to an LTV calculation is the churn rate or cancellation rate. A monthly churn rate of 1%? 2) Your cost of capital is too low.

Churn Rate 20

Churn Rate Early Stage Revenue Metrics 20

Up and Running

NOVEMBER 12, 2018

Lots of new box companies have trouble ironing out the kinks in their process: their customer can’t easily unsubscribe, their boxes just aren’t exciting or well-curated, and more. Target market (intended customers). Creating a buyer persona puts you in the customer’s shoes to guide marketing and sales decisions. Key customers.

Business Plan 63

Business Plan Curation Balance Sheet Intellectual Property 63

Seeing Both Sides

JULY 21, 2014

Subscription - this is when you have a subscription contract for a period of time, typically annualy, and charge yoru customers for the service or content pro ratably over the course of the period. Your forecasting process is much more accurate. 3D printers, with their consumable resins, have a similar business model.

Revenue 54

Revenue Valuation Churn Rate Portfolio 54

Up and Running

OCTOBER 3, 2014

Instead of chasing after customers every month, customers pay you automatically. When we were starting LivePlan, we built out a subscription sales forecast to help us plan and to start to understand the key numbers that would drive the new business. But, beyond the forecast, we needed to know what metrics we should be tracking.

Metrics 96

Metrics Churn Rate Forecast Revenue 96

ConversionXL

OCTOBER 30, 2019

Exhibit B: This is the best-selling course in the “Conversion Rate Optimization” category on Udemy. Now, the exact terms are a little different at every company, but the SaaS customer lifecycle generally looks something like this: Awareness. The Pareto Principle states that you get 80% of your revenue from 20% of your customers.

Retention 101

Retention Metrics Churn Rate Acquisition 101

ConversionXL

OCTOBER 30, 2019

Exhibit B: This is the best-selling course in the “Conversion Rate Optimization” category on Udemy. Now, the exact terms are a little different at every company, but the SaaS customer lifecycle generally looks something like this: Awareness. The Pareto Principle states that you get 80% of your revenue from 20% of your customers.

Retention 48

Retention Metrics Churn Rate Acquisition 48