ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. In the current landscape, to successfully guide a person from prospect to customer, you need to think about their behavior and deliver marketing that fits their needs at every stage of the funnel. Image source. Image source.

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

MARCH 17, 2021

In addition, a large amount of respondents stated that it’s extremely hard to generate targeted traffic or motivate accounts to show up to their events because of the oversupply of webinars & online content. Companies experience a high churn rate because of bad product adoption. MQL cost significantly increased.

B2B 150

B2B Sales Cycle Belgium IP 150

YoungUpstarts

AUGUST 24, 2017

One characteristic remains: the products subscription businesses can provide, ranging from magazine subscriptions to literally anything, can appear on a customer’s doorstep every day, week, month or year. Subscription business brings recurring revenue. The term itself sounds confusing, so should I even bother?

Churn Rate 149

Churn Rate eCommerce Business Model Bootstrapping 149

ConversionXL

FEBRUARY 3, 2022

Growth hacking is a practice that aims to acquire as many customers as possible while spending as little money as possible. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing. What is growth hacking?

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

AUGUST 13, 2019

It’s common for companies to put a revenue figure on what it means to be successful in SaaS. But only 400 software companies have made it to the $500M revenue mark. David Skok , author of forEntrepreneurs , identifies three keys to sustained SaaS growth : Acquiring customers; Retaining customers; Monetizing customers.

Metrics 117

Metrics SQL Retention Churn Rate 117

Up and Running

MARCH 11, 2015

Last week, Bplans members had the opportunity to attend our free webinar, “14 Tips on How to Pitch and Get Funded.” Needless to say, the webinar was absolutely packed with great tips on what it takes to pitch your business so that investors take notice. That moves into the customer acquisition strategy.

Technical Review 60

Technical Review Software Review Due Diligence Exit Strategy 60

ConversionXL

AUGUST 21, 2014

David Skok, who is a must read for all startups , explains that as a SaaS company grows, the size of the subscribers/customers/users who no longer do business with the company will also, organically, grow. That’s why you need to be simultaneously feeding your growth engine , while monitoring churn and your other startup metrics.

Retention 106

Retention Churn Rate Metrics Software Review 106