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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. – Seth Godin.

Metrics 105
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The 7 Key Metrics Every Business Owner Should Monitor

Up and Running

If you don’t understand your key financial metrics, you have no way of monitoring your business’s health—and you risk mingling assets, incurring penalties for filing taxes late, overlooking expenses, and running into difficulties paying bills and employees, just to mention a few! Each article will give you: A brief definition of the metric.

Metrics 60
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The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. That metric is tied to a KPI.

Metrics 156
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How to Write a Business Plan for a Subscription Box Service

Up and Running

Here are a few examples (but definitely not an exhaustive list): Other boxes appealing to your niche are too expensive. Subscription boxes are nice because they’re designed to retain customers. Consider landing page design , easy email sign up, and potential deals for pre-subscribers during the pre-launch promotion as well.

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SaaS CRO: What You’re Not Testing (But Should)

ConversionXL

Metric examples: 30-day retention, 60-day retention, 90-day retention, 120-day retention, etc. Product or onboarding milestone completion rates. Metric examples: Login frequency and consistency; Frequency of value experience; Product usage (e.g., Renewal rate. LTV is a complex, advanced metric. Image source ).

Retention 101
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How to Get Initial Traction with a Marketing Budget of Zero

Up and Running

See Also The Definitive Guide to Building a Brand. So, while companies involving design, decor, fashion, or travel can excel and experience rapid growth using this platform, some companies may find that their users frequent other platforms with more regularity. Providing proper expectations will minimize the churn rate.

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How Employee Experience Shapes Brand Perception

Duct Tape Marketing

They were having their own UI designers, developers, they were getting their own infrastructure. So if your frontline team doesn't have what they need, it shows itself in those experience metrics on the customer side. We looked at net promoter scores, CSAT scores, attrition rates, right? Growth rates, churn rates.