Up and Running

JUNE 21, 2017

If there is one thing that has allowed us at Slidebean to grow fast and efficiently, is our obsessive tracking of marketing budget returns. Back in 2015 when we only had about $2,000-$3,000 worth of marketing budget to spend each month, getting the most out of our buck was fundamental—not only for growth, but for survival.

Marketing 98

Marketing Analytics Campaign Metrics 98

ConversionXL

OCTOBER 11, 2022

The average ecommerce store devotes more than 80% of its marketing budget to customer acquisition. In this article, you’ll learn how ecommerce customer retention boosts long-term revenue and the strategies you can use to keep customers coming back. Table of contents What is ecommerce customer retention (and why does it matter)?

Retention 111

Retention eCommerce Channel Community 111

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. In this article, you’ll learn which metrics to measure to understand and improve marketing performance.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Up and Running

NOVEMBER 12, 2018

Target market (intended customers). Marketing and sales plan. Target market : What groups of people will want your box? Opportunity: Proving there’s a market for your subscription box. Target market. If you’re writing a Lean Plan, keep it shorter and think about making it easy to revisit and revise often.

Business Plan 63

Business Plan Curation Balance Sheet Intellectual Property 63

Both Sides of the Table

MAY 19, 2018

When you raise money from investors you produce information that you are told they want and care about: A fund-raising deck that articulates your company strategy, plans, team, market, competitors and so forth. Kai taught me that the key metric to whether a sales process is going well is “engagement.”

Cap Table 336

Cap Table Due Diligence Forecast Churn Rate 336

ConversionXL

FEBRUARY 7, 2014

The real metrics that help you determine if you’ve achieved product/market fit. Calculate Your Churn. ” The easiest metric for subscription software products to check is churn rate. . “On SaaS, target churn rate should be around 2% monthly churn. & a lot more.

Software 93

Software Churn Rate eCommerce Flash 93

ConversionXL

NOVEMBER 15, 2016

After all, the goal is to systematically improve the success of a business, whatever that means metric-wise. The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. Reducing churn rate. Team Structure.

Conversion 48

Conversion Churn Rate Retention Metrics 48

Both Sides of the Table

AUGUST 20, 2015

Our perspectives on the topic wax and wane with market cycles. Here’s what I believe, but won’t claim to “know” because every time I think I know something the market seems to do something entirely different. And if you’re lucky and hit product/market fit straight out of the gate – awesome.

Churn Rate 150

Churn Rate Silicon Valley Brazil Valuation 150

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1.

Analytics 106

Analytics Metrics Channel Campaign 106

ConversionXL

MARCH 15, 2016

Are you treating it like a quality of your overall experience that evolves along with your product and market, or is it something you ship every couple years? A trial-to-paid conversion rate or mobile user-to-customer conversion rate type metric is a good start. ROBIN is an all-in-one eCommerce customer service tool.

Mobile 48

Mobile Retention Email Software Review 48