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Conversion, retention and churn benchmarks

VC Cafe

This is a question startup founders ask themselves multiple times a week. It’s not just the competition against the incumbents and the large tech platforms that founders has to worry about, but most importantly is the company’s performance and product market fit. The benchmarks are based on the US market.

Retention 109
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Remind Me Why I Love You? (Why “In Person” is Everything)

Both Sides of the Table

I left the meeting and had to attend a 3-hour board meeting where two founders have been fighting and each want the other one fired. especially about churn rates and your high CACs last quarter relative to the previous year. In our last meeting you asked me about our cohorts and why retention went down. Was that a blip?

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Critical Key Performance Indicators (KPIs) for Founders

Up and Running

However, as a founder of a small business or startup, you’re juggling many things. KPIs Every Founder Should Track. Customer churn rate: shows the percentage of customers lost in a given period (e.g., Employee satisfaction, engagement, and motivation are all tied to productivity and retention. . Employee KPIs.

Founder 71
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

GrowthHackers founder and former Head of Growth at Dropbox, Sean Ellis , coined the term: “A growth hacker is a person whose true north is growth. In his course on Growth Mindset (part of CXL’s Growth Marketing Minidegree ), WeTheFuture.org founder John McBride describes three key components of a successful growth marketer: 1.

Retention 113
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7 Ways to Boost Ecommerce Retention in 2022

ConversionXL

In this article, you’ll learn how ecommerce customer retention boosts long-term revenue and the strategies you can use to keep customers coming back. Table of contents What is ecommerce customer retention (and why does it matter)? What is ecommerce customer retention (and why does it matter)? How to measure customer retention.

Retention 111
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Product Design for SaaS Startups: Best Practices and Examples

ReadWriteStart

It’s disheartening, but sadly, this is one experience that many startup founders face. I understand the struggles that come with being a startup founder. A SaaS UX design that is intuitive, efficient, and enjoyable can significantly impact user satisfaction, retention, and overall success.

Design 105
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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

The key to being able to run a business that isn’t yet profitable (on operating margin) is availability of capital to finance losses and preferably at a cost that isn’t too punitive to the founders and employees. What are the re-marketing or retention cost assumptions? Poorly calculated LTVs can become BVs (bankruptcy values).

Metrics 150