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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

Real conversations with good people. It’s like they thought about the attendees and what they need and then designed a format focused on them. You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last.

B2B 94
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The Definitive Guide to Video Prospecting

ConversionXL

It may be considered pushy or imposing but you can take the time out of your day to reach out to hundreds of leads and, even with low conversion rates, close several sales by the end of the week. A team can include a video editor, writer, designers, and other people with a knack for visual arts. Demo video. But is it worth it?

Video 141
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How to Optimize Videos for Conversions

ConversionXL

But does video help increase conversions? Similarly, Vidyard found that 70% of marketers claim video produces more conversions than any other content. Using video demos on product pages increased Zappos’ sales by up to 30%. Shoeline.com improved their conversion rate by 44% for product pages by adding videos.

Video 48
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4 Cases Where Short Home Pages Outperformed Long Home Pages

ConversionXL

DesignBoost is like Codeschool for designers. Their have online courses that teach you to design kickass mobile apps, landing pages and more in Photoshop. The primary goal for the home page is to get more people to sign up for their free design course, so they would get a taste of what DesignBoost offers. Why is that.

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Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI

ConversionXL

Is an average cost of 50 cents per conversion high or low? Not for conversions. Google’s ValueTrack parameters allow you to see which keywords and placements have the highest sales rate, not conversion rate. The keyword has lots of impressions and no conversions. Is a CTR of 20% good or bad? via KlientBoost).

PPC 48
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Top 20 A/B Ecommerce Test Ideas

ConversionXL

Although it seems like a small thing, putting your phone number and email address on the top of your site usually boosts conversions. Charging for shipping is a conversion killer. However there are strategies you can experiment with: Establish a baseline: Compare conversion with and without a free shipping offer.

eCommerce 133