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Three Hard Truths About A/B Testing

ConversionXL

Conversions low? Well run a test and increase your conversions by 12433%! Most split test “fail” in the sense that they won’t result in a lift in conversions (new variations produce either no change or perform poorer). Conversion optimization is a process. It’s easy! Thomas Alva Edison, inventor.

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Making the Most of Your Drip Email Campaign: Content, Length & Frequency

ConversionXL

By the time you’re done with this article, I guarantee you’ll be thinking more strategically about Autoresponders, and ready to create content that’ll help you automate trust building exercises, shares, and sales. In a face to face networking situation, this would be how you enter the conversation. image credit.

Campaign 130
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Finding your One Metric That Matters

leananalyticsbook.com

Transactional sites are about shopping cart conversion, cart size, and abandonment. There are good studies that show a strong correlation between site performance and conversion rates, so startups ignore this stuff at their peril. Media is about time on page, pages per visit, and clickthrough rates. I’ll explain.

Metrics 58
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53 Ways to Increase Conversion Rate

ConversionXL

Somebody asked me the other day, what are all the possible ways one could increase the conversion rate? Here’s a list of 53 ways to increase conversion rate, along with an example for each case of how somebody did it. Adding proof to the home page contributed a lot to the 400% boost in voices.com conversion rate.

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How to Optimize Videos for Conversions

ConversionXL

But does video help increase conversions? Similarly, Vidyard found that 70% of marketers claim video produces more conversions than any other content. Using video demos on product pages increased Zappos’ sales by up to 30%. Shoeline.com improved their conversion rate by 44% for product pages by adding videos. via a form.

Video 48
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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

This mindset, or something like it, is necessary to help key players within a business understand how data science & conversion rate optimization play a role to business growth. Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. 15% of companies don’t track ROI (Return on Investment).

Analytics 113
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4 Cases Where Short Home Pages Outperformed Long Home Pages

ConversionXL

Our goal here was to get more people to take a tour of their service (text message marketing software) and get to the pricing page. Secondary goal is a clickthrough to the Courses page, so people would find a course of interest. Pipedrive is a sales pipeline management tool, a kind of a CRM. Case #2: DesignBoost. Why is that.