Remove Clickthrough Remove Cost Remove Distribution Remove Metrics
article thumbnail

Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

After that, the adoption of the cloud as a more scalable and cost-effective approach allowed small/medium business to build CRMs around very specific market needs and establish dominance in new vertical segments. Andrew Chen explained this as the Law of Shitty Clickthroughs. The Salesforce era was only at the beginning. Image Source.

article thumbnail

The Definitive Guide to Video Prospecting

ConversionXL

What is the age distribution of your female demographic? What is the age distribution of your male demographic? There are several video-specific metrics that can help you see what’s working and improve what needs improving. The first metric is video views. Which regions/countries do your visitors come from? Conclusion.

Video 141
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

This is because these are very unique products compared to the other Focus and Fit models, due to electric vehicles having more limited distribution, and a highly unique list of selling points that deserve to be focused on separately. Themes Improve Quality Score and Ad Rank Metrics.

PPC 114
article thumbnail

5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. If every business were as “data-driven” as they claimed & held actually held accountable to increasing quantifiable metrics – a lot of people would be out of a job. Does the funnel begin on the clickthrough to the site?

Analytics 113
article thumbnail

Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. It got attention (and probably some clicks), but at what cost? On the above picture, you can see how your ads convert, how much it costs to acquire that conversion, and the conversion rate.

article thumbnail

Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

To guide the discussion, we’re going to be using Dave McClure’s Conversion Metrics as a framework to see where different conversion optimization opportunities lie. Even with a limited budget, this ad was able to win an advertising award , massively increase job inquires for the Australian Airforce, and reduce the average cost per enlistment.

article thumbnail

How to Measure the ROI of Your Content Marketing Efforts – a Step-by-Step Guide

Duct Tape Marketing

There are a lot of metrics you must dig into. Thus, we have compiled a list of key metrics (in no particular order of importance) that you should pay heed to while evaluating the overall performance of your content marketing program. You can find these answers about the consumption of your content by evaluating the following metrics –.