ConversionXL

NOVEMBER 23, 2022

It’s like they thought about the attendees and what they need and then designed a format focused on them. You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. CXL live is a marketing conference that gets it.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

APRIL 14, 2021

For example, you wouldn’t want to send a demo video of your platform to a cold lead that doesn’t have a clue about who you are and what your product does. A team can include a video editor, writer, designers, and other people with a knack for visual arts. Demo video. You don’t need much more for a good demo!

Video 141

Video Audience Metrics Analytics 141

ConversionXL

APRIL 11, 2016

Using video demos on product pages increased Zappos’ sales by up to 30%. Revue is a tool designed to help create email digest newsletters. First, you can use annotations to get viewers to clickthrough to another site while they’re watching. Wistia shows which metrics can be used to help you measure various factors (e.g.

Video 48

Video Conversion Mobile Search 48

ConversionXL

SEPTEMBER 15, 2016

Measuring the right metrics when you’re experimenting with PPC is important. If everyone else is offering a free demo, offer a better value. Measure everything (especially clickthrough rate, conversion rate and your ultimate conversion metric, i.e. the sale, not just the initial lead). Another good idea? The Basics.

PPC 48

PPC Software Review Campaign Analytics 48